AMA: Snowflake Head of Demand Generation, Jennifer King on Marketing Ops / Demand Gen Alignment

Marketing Ops and Demand Gen should first align on the metrics that are important for the business. What levers and conversion rates are delivering. Having a set cadence ...

Marketing Ops enables Demand Gen success by providing the data, systems, and processes that power campaigns. They ensure clean list targeting, efficient execution, and ac...

Having a strong Marketing Ops + Demand Gen collaboration is what turns a good GTM plan into a high-performing, measurable engine. The best orgs treat these teams as co-ow...

This gets a bit tricky especially when marketing likes to try new things. I would like to think that both teams want to optimize and find efficiencies so keeping an open ...

Both teams need to lean on data to tell us what is working and what is not. Trust needs to go both ways. Mops trusts demand gen to know what content will keep the prospec...

Being transparent on resource capacity is the first step in working collaboratively between teams. Having OKRs that are aligned to the top level goals of the company are ...

Sales alignment is key to building a strong ABM program. Having a targeted account list with ICP is the first step, then leaning on data to help with account tiering.Base...