AMA: Snowflake Head of GCC Marketing, India, Kanchan Belavadi on Growth Marketing Strategy

Both strategies are important and part of the overall funnel. Lead capture is part of the top of the funnel and the art+science of nurturing those leads helps to convert ...

When marketing and sales are aligned; they accelerate customer acquisition and overall business growth. Alignment towards shared metrics and regular cadences/feedback loo...

Growth marketing works across the full funnel – attract, engage, retain and advocacy. While there are teams/organizations which focus primarily on the customer acquisitio...

The channels depend on the target persona! Is your persona a developer, an IT manager, or a CXO? All these people may hang out at different places and prefer different mo...

There are diverse sources of data that need to be taken into consideration for identifying the right target audience.Begin with existing customer profiles and their consu...

Growth marketing covers the full funnel - from attract, engage, acquire, retain and advocacy. Some of the important elements in growth marketing focus on:Engaging with cu...

Depends on who you ask! But typically traditional marketing focused more on customer acquisition, lead generation, events, etc. There wasn't much marketing focus on custo...