AMA: Snowflake Head of GCC Marketing, Kanchan Belavadi on Demand Generation Interviews

Checking the size of the business led and cross verifying it with the customer segment and deal sizesRequesting for specific examples from Sales Leader references, on the...

First step is to understand whether they have really managed budget themselves – that implies talking about specifics of the budget involved in a particular campaign. Mon...

Cross functional collaboration can be tested via some of the following questions:Give an example of a time when you led a launch involving different departments, and how ...

There are a variety of measures that can help reduce bias in any interview, not only a demand gen one. Setting proper expectations on the job role and providing all inter...

The best way to test for creativity is using scenario based and behavioural questions, which can elicit responses for specific scenarios. While there is a risk of doubt, ...

Metrics: Focusing only on top of the funnel metrics, website visits, page views, asset download etc. without showing how they move down the funnel is a red flag.Volume an...

Analytical skills are a must have, as the ability to read and interpret campaign performance data is crucialAdaptability is another must have, as they need to pivot quick...