AMA: Splunk Director, Americas Field Marketing; Industries, Commercial and Latin America, Melissa Perez on Digital Marketing Strategy

Growth marketing is the practice of attracting new customers, engaging your customers with content and generating revenue for your organization. Using data is key as you ...

We have seen a huge success with experience events across the Americas. An experience event always includes a brief thought leadership discussion and then will lead into ...

Ahh, leads falling off, what a fun topic. We work very closely with our marketing operations team on our sales reporting (Marketing Contributed Pipeline). One of our com...

Pipeline and scoring are huge for us. However, when a lead is not qualified or not moving through our channels, we take a few approaches. 1- We take our colder leads and ...

Hopefully it never comes to this, however we know that sales and marketing can become misaligned every once in awhile. :) The first step to succeed is to make sure that ...