AMA: Writer VP, Demand Generation & Growth, Andrew Racine on Demand Generation Interviews

Ask candidates to provide a specific example of a time when they identified a problem, ideally though data, that led to them taking action and then owning an outcome. Di...

The biggest red flag that I see time and time again from demand gen folks, as well as marketers in general, is the clear absence of results they've owned or driven throug...

Of course practice will make you better, but a good way to scale your practice rather than waiting for each candidate is to practice with AI. I use WRITER weekly to brai...

Some of my favorite questions include:Tell me about a time a campaign's outcome surprised you. Specifically, what did you learn and how did you adjust afterward?What is ...

In my opinion, the best demand generation marketers are system thinkers who are experts at interpreting data, shipping campaigns, and working well with others. Marketing...

Would you classify this person in your top 5% of performers?If so, why? If not, why?What are their weaknesses?What is holding them back from being promoted?How many time...

For senior leadership roles, I like to provide a prompt that emphasizes the need to zoom in and out. An example would be to provide a metric or business KPI that is brok...