Content
Writer VP, Demand Generation & Growth • 5mo
Ask candidates to provide a specific example of a time when they identified a problem, ideally though data, that led to them taking action and then owning an outcome. Di...
1409 Views
Writer VP, Demand Generation & Growth • 5mo
The biggest red flag that I see time and time again from demand gen folks, as well as marketers in general, is the clear absence of results they've owned or driven throug...
1084 Views
Writer VP, Demand Generation & Growth • 5mo
Of course practice will make you better, but a good way to scale your practice rather than waiting for each candidate is to practice with AI. I use WRITER weekly to brai...
899 Views
Writer VP, Demand Generation & Growth • 5mo
Some of my favorite questions include:Tell me about a time a campaign's outcome surprised you. Specifically, what did you learn and how did you adjust afterward?What is ...
827 Views
Writer VP, Demand Generation & Growth • 5mo
In my opinion, the best demand generation marketers are system thinkers who are experts at interpreting data, shipping campaigns, and working well with others. Marketing...
707 Views
Writer VP, Demand Generation & Growth • 5mo
Would you classify this person in your top 5% of performers?If so, why? If not, why?What are their weaknesses?What is holding them back from being promoted?How many time...
650 Views
Writer VP, Demand Generation & Growth • 5mo
For senior leadership roles, I like to provide a prompt that emphasizes the need to zoom in and out. An example would be to provide a metric or business KPI that is brok...
521 Views
Credentials & Highlights
VP, Demand Generation & Growth at Writer
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Demand Generation AMA Contributor
Knows About Demand Generation Interviews, Demand Generation Skills, Demand Generation Career Path...more
Work At Writer
Senior product marketing manager, platform & LLMs
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