AMA: YouTube Marketing Lead for NFL Sunday Ticket on YouTube TV , Pamela King on Stakeholder Management

There's no one right way to do this, but here a few tips that have worked for me: Gain early strategic alignment: Before the project even kicks off formally, I try to con...

Conflict is super normal when it comes to business environments. As a first instinct, it's easy to try to ignore it and see if it will resolve it. But you run the risk t...

Ensuring there's alignment between Sales and Marketing is always key. When working in B2B, I found these were some of the best ways to gain that alignment: Share Goals: M...

Successful partnerships aren’t just about process is about forming real relationships with the people in those roles. Here some rules I like to follow to forget these par...

Yes 100%! Different teams have different priorities, pressures, and ways of communicating—so I definitely tailor my approach depending on who I'm working with.Here are so...

When two senior execs have opposing views, my goal is to get to the root of the disagreement and find some common ground. Here's how I try to approach it: Listen and gain...

Influencing across functions is all about trust, empathy, and speaking people’s language. Here's how I think about it:Start with the ‘why’. If I want someone to care or s...