AMA: Adobe Senior Director of Product Management, 3D Category, Nicolas Liatti on Growth Product Management
December 6 @ 9:00AM PT
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Adobe Senior Director of Product Management, 3D Category • 2y
Marketing is a key partner, and the mistake is to want to split KPIs between teams. I am a big advocate of shared KPIs for team + stakeholders. It's really more about ali...
688 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
As product led growth is a go-to-market strategy, the best tools to measure it is usually on the business impact, meaning revenue tracking and analytics tracking.
593 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
It is important to understand that PLG is a go-to-market strategy, not a product strategy.I would thus encourage reading about go-to-market, and of course the different r...
611 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
Experiments are made to fail. It is know in the tech industry that around 85% or experiments fail.If we'd know in advance what would work, we would just go straight for i...
573 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
The right time is when you feel you are stretched too thin to grow without it. A good signal is when the product is growing super fast, and stakeholders start to be misal...
861 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
On a daily basis, product manager's job is to bring clarity and alignment among teams. As a consequence, working with cross functional teams is part of the job.I wouldn't...
1626 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
The same skillsets as for PMs: be humble, be great at communication with anybody - and especially business! - , and have the ability to develop a product sense.
587 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
I think it depends on the company. If both are doing a similar job, they may have different titles depending on the company.Eventually a pure sales role is about selling ...
807 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
The role of a product leader is to develop products customers love, yet in a way that helps business. Specifically, the product management function's role is to help redu...
1763 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
It really depends on the size and structure of the company. I'd say if there is no data team, then do it by yourself. If you have a chance to have a data team, or a data ...
529 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
Product management is all about reducing risks and blurriness on the value and viability of the product.So I would say start from the user, move backwards and chose the a...
575 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
Metrics depend on the context. The most important is to have metrics that are aligned and shared with other stakeholders (marketing, sales, engineers, etc.). That's the m...
1193 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
I think a roadmap is just a tool to get alignment with stakeholders, it should not be used as a commitment on what's coming, and definitely not like a plan to just follow...
485 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
The biggest mistake I see is PM thinking they should just apply frameworks, and that they "know" what to do, without having the legitimacy they need.Product management, i...
694 Views
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Adobe Senior Director of Product Management, 3D Category • 2y
The first question I ask is "what skillset does the team need?". And then I figure out the roles.I would always start by what skills for the team, rather than specific ro...
622 Views
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