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Nicolas Liatti

Nicolas Liatti

Senior Director of Product Management, 3D Category, Adobe
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I have over 15 years of experience in building and scaling a product organization for a business that went from a start-up to more than $100M inside Adobe, by creating tools that impact the life of creative professionals. I lead with a culture of ......more

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Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryDecember 6

I think it depends on the company. If both are doing a similar job, they may have different titles depending on the company.

Eventually a pure sales role is about selling a product, with all the process of negotiating contracts, etc. - while a PM acts on influencing the team to improve business.

519 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryDecember 6
On a daily basis, product manager's job is to bring clarity and alignment among teams. As a consequence, working with cross functional teams is part of the job. I wouldn't have one answer on how to do so, as it really depends on the situation. There are lots of different frameworks that can work......Read More
516 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryDecember 6
The role of a product leader is to develop products customers love, yet in a way that helps business. Specifically, the product management function's role is to help reduce the risks on value and viability of the products. I don't see any difference between a traditional "product manager" title ......Read More
477 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryDecember 6
The biggest mistake I see is PM thinking they should just apply frameworks, and that they "know" what to do, without having the legitimacy they need. Product management, in which I see growth PM as a sub-category, is an art, not a science. And like every art it takes time to craft and master it.......Read More
461 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryApril 2
First it's critical to identify clearly who are the stakeholders. Usually business, engineering and design are the 3 you should work with very closely. Then you need to create meaningful relationships with them, so that they can really do their job of stakeholders as well. It's important to real......Read More
423 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryDecember 6
Metrics depend on the context. The most important is to have metrics that are aligned and shared with other stakeholders (marketing, sales, engineers, etc.). That's the most critical part: alignment. However, don't forget that metrics are just compass, and most of the time you don't have real in......Read More
422 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryApril 2
The first question is why would you want to have exposure to the C-Suite? We often think that getting exposure will help our career, but that's not really true. What will help is making impact, and having this impact being exposed to the C-Suite. This is managers job to make this happen, so if y......Read More
419 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryDecember 6
Experiments are made to fail. It is know in the tech industry that around 85% or experiments fail. If we'd know in advance what would work, we would just go straight for it and not make any experiments. That's why it's critical to really treat this as an experiment - and not a full solution - a......Read More
416 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryApril 2
Early in your career the only person you need to influence for getting promoted is usually your manager. As you grow and try to reach the C-Suite, there is not 1 single person to influence. What matters is the impact you are making. And in order to make impact at the company level, you need to i......Read More
414 Views
Nicolas Liatti
Nicolas Liatti
Adobe Senior Director of Product Management, 3D CategoryApril 2
I don't think there is a simple answer for this one, as each situation will be different. But first I would say if you see misalignment between them then bring them together in a room, and have them acknowledge the misalignment. Making this visible will help you to move forward for escalation up......Read More
412 Views
Credentials & Highlights
Senior Director of Product Management, 3D Category at Adobe
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