AMA: Asana Product Management Team on Developing Your Product Management Career

The question I love asking every candidate is "tell me the story of the most impactful thing you’ve ever worked on." I like this question for several reasons: It works f...

For me the biggest differentiator is having a growth mindset. This doesn't just mean they want to make an impact and improve as a PM. For me it comes down to three things...

I transitioned from journalism to product management earlier in my career, and although it’s not a straightforward path, it’s actually pretty common for PMs to join tech ...

We often say that growth at Asana is more like a climbing wall than a ladder—you can choose different paths, get stronger with each foothold, and truly enjoy your journey...

At Asana, we break down PM skills into 6 core competencies. Demonstrating growth in these competencies is critical for all PMs, including our senior folks. Growth Mindse...

At Asana, we don't use leveled job titles to indicate seniority (e.g. Product Manager III or Senior Director of Marketing), but that doesn't mean that we don't have manag...

I get frustrated whenever I hear business outcomes and customer outcomes described as two forces that are in tension, and that it’s necessary to choose between either bu...

When looking for a new opportunity, I ask myself four questions: Am I excited to work on this mission? If I’m going to dedicate 40+ hours a week on solving a specific pr...

Customer feedback is critical to how we build, and we incorporate it at every step of the product development process. We get customer feedback from a variety of places. ...

One common misconception about b2b product teams is that they should spend most of their time thinking about the buyer (e.g. an executive, IT decision maker) rather than...