AMA: Hinge Health Group Product Manager, New Member Solutions, Ravneet Uberoi on Building 0-1 Products

0 -1 product development refers to building a new product or service line from scratch (0) to bringing its first iteration into the hands of customers and users (1) The first step to develop a 0-1 product is to deeply understand the market need. I look at this from the buyer perspective, the end user perspective, and the competitive landscape perspective. Unless you understand, what's needed, what exists, what's missing, and what will differentiate your solution and validate your need to exist, ...Read More

Before investing in engineering resources you want to build conviction around the following: 1. Is there a market need? Are you fulfilling a true gap in the market? 2. Do you have a differentiated vision to deliver on this need? 3. Is there willingness to pay?  4. Does the business model make sense such that you see a path to ROI for the business? 5. Is there a clear route to market (you know how to sell / acquire customers)? 6. Does your business have (or plan to have) the capabilities to deliv ...Read More

One way I like to prioritize problems is based on the level of risk these will pose to the final solution. Which are the riskiest assumptions or riskiest bets that will affect the success of your product? (Risk can be defined crudely in terms of Low, Medium, High or in some cases you might have a model with some sensitivity analysis built in). Regardless, if you can quantify the risk (and thus impact) of the problem to the final solution, you have a clear blueprint of where to begin. A related m ...Read More

This can be tricky! It will depend on a triangulation across a number of factors including: 1. The room to grow in your existing product (both in terms of TAM, the competitive dynamics and your current position in the market) -- this will help determine how much headroom you have to innovate on the existing product vs launch new ones. If you have some obvious "low hanging fruit" on the existing product it's usually a sign that there's more work to be done there before launching into new product ...Read More

Working remotely has impacted each individual and their team differently. For some it has boosted productivity and flexibility. For others, it has impacted morale and connection to the mission. I encourage each and every one of us to reflect deeply on what kind of work set up brings out our best selves: is it remote, hybrid, in-person? How do you want to collaborate and what gives you energy vs. what drains your energy: team offsites, async vs sync communication, time zone alignment?  There are ...Read More