Uber B2B Products | Formerly Matterport, Box, McKinsey • 3y
0 -1 product development refers to building a new product or service line from scratch (0) to bringing its first iteration into the hands of customers and users (1) The first step to develop a 0-1 product is to deeply understand the market need. I look at this from the buyer perspective, the end user perspective, and the competitive landscape perspective. Unless you understand, what's needed, what exists, what's missing, and what will differentiate your solution and validate your need to exist, ...Read More