AMA: Uber Director of Product, Sirisha m on Product Development Process
December 7 @ 9:00AM PST
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Uber Director of Product, Sirisha m on Product Development Process
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Sirisha m
Uber Director of Product • December 7
Prioritization is a key PM competency. When there are constraints you need to deal with, “ruthless prioritization” becomes even more important. Some guiding principles to keep in mind when balancing with limited resources: 1. For any investment you are making, articulating “the why” and “why no......Read More
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Sirisha m
Uber Director of Product • December 7
Success metrics should be front and center of every conversation from the get go. Success metric is what I would refer to as ‘impact number’ or key results in an OKR. When defining the "why" behind every opportunity, a PM should identify the impact first. This impact helps not only drive prioriti......Read More
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Sirisha m
Uber Director of Product • December 7
“Managing up” is core to being a successful PM given how front and centre product development is for a business to grow. “Communication with the right level of detail” is key to making these communications meaningful. When communicating, expectations need to be set both in terms of projects in f......Read More
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Sirisha m
Uber Director of Product • December 7
Engineering should be part of your planning journey and not be brought in only when scoping. Couple of ways to driving the understanding to your engineering team: 1. Throughout the year, create a forum to discuss new opportunities with your engineering as you discover them. This will make s......Read More
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Sirisha m
Uber Director of Product • December 7
QA should always be an ongoing effort and be treated as a team effort. There might be spikes in QA efforts based on the complexity of the project but it should never be treated as 1 person responsibility. 1. Engineering is the first line of defense with unit testing. 2. Having a test enviro......Read More
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Sirisha m
Uber Director of Product • December 7
Let’s break this down into 2 workstreams - 1) how to create the complete opportunity space & 2) the process to select the right opportunities to go after. 1. Creating the opportunity space - Assessing problems always starts with customers/users. As a PM, always factor time week over week t......Read More
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Sirisha m
Uber Director of Product • December 7
“Data depth” is a core competency for any PM and unlocks “data informed’ strategy. However, how much data analysis a PM will need to do will depend on the maturity of the organization & available resourcing. At the core, every PM must know where the data is logged and in what format. 1. In org......Read More
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