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AMA: Zynga Senior Director of Product, Central Technology, Rosa Villegas on Establishing Product Management
August 2 @ 10:00AM PST
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Zynga Senior Director of Product, Central Technology, Rosa Villegas on Establishing Product Management
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Rosa Villegas
Zynga Senior Director of Product, Central Technology • August 3
There are a few different vectors to consider here. There is the effort/impact matrix, which is pretty good at helping identify low hanging fruit - essentially mapping out potential workstreams on a 2x2 matrix (High effort/high impact, low effort/low impact, etc). This can help cut through the no......Read More
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Rosa Villegas
Zynga Senior Director of Product, Central Technology • August 3
It takes a solid 6 months for any new leader to make an impact on an organization. My first goal is usually to build trust and gain as much context as possible before making any big decisions or changes. 30 Days - My first objective is to listen and understand the organization, its customers,......Read More
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Rosa Villegas
Zynga Senior Director of Product, Central Technology • August 3
This is a really interesting question! I think one really great way of doing this is to engage design in understanding the problem you are trying to solve, not just the solution. Oftentimes, we jump straight to execution without always understanding the full customer journey or the vision for the......Read More
695 Views
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Rosa Villegas
Zynga Senior Director of Product, Central Technology • August 3
Within Central Technology we are organized into Product verticals: Game Services, Developer Services, and Infrastructure Services. Each of these verticals are comprised of 3-6 teams that manage a suite of products. I have a Product Lead for each of the verticals, and the product leads typically m......Read More
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Rosa Villegas
Zynga Senior Director of Product, Central Technology • August 3
Be adaptable to change - don't be afraid to try different things or change a process that is no longer working for the team. For a team that is growing quickly oftentimes process gets ignored because the team is so focused on delivering/executing that they feel process may slow them down. In some......Read More
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Rosa Villegas
Zynga Senior Director of Product, Central Technology • August 3
I touched on this a bit in previous questions, but some common challenges are: * Perception that Product may slow the team down. Some teams are very execution-focused, which can be good, but it's easy for team members to not be able to see the forest through the trees, and potentially get......Read More
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