What does your relationship with product marketing look like? How important is it to have a super awesome, super cool, and super smart PMM to work with!

Collaborating with Product Marketing is a key part of any product's success. In smaller teams/companies, that role can fall on to the Product Manager directly, whereas at bigger organizations that is a more dedicated role. I am fortunate now at Cisco to have access to some of the best product marketing resources in the business.

The work that we do together from product strategy, execution planning, and external marketing helps ensure our business objectives are met and made visible within our specific market. We work closely throughout the GTM process and fostering this relationship is one of the key components to a solid product launch.