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How do you convey the importance of product management to engineering leaders who have never worked with product managers?

Deepak Mukunthu
Salesforce Senior Director of Product, Agentforce AI PlatformMar 25
You show impact, not theory. Engineers will value you if you do that.For example:Better onboarding → higher activation → real revenue impactCleaner API design → fewer sup...
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862 Views
Sean Falconer
Confluent Senior Director of Product, AI Products and StrategyApr 1
I wouldn’t start by trying to sell product management. I’d start with a roadshow.Sit down with engineering leaders and do two things:Explain how you think about product, ...
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935 Views
Jamil Valliani
Atlassian Vice President / Head of Product - AI1y
A great product manager starts not by convincing people of value, but by listening and exploring problems faced by their customers and team members. So, start with unders...
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4536 Views
Victor Dronov
Atlassian Group Product Manager, Trello Enterprise1y
Product Manager position could be optional. A team building a software product will have someone fulfilling a product manager role either way.Who will take accountability...
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4417 Views
JJ Miclat
Zendesk Director of Product Management1y
PMs are able to help engineers with: talking to all different types of customers and prospects, so that we constantly have informed/holistic insights into most impactful...
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2149 Views
Orit Golowinski
JetBrains Head of Product | Formerly GitLab, Jit.io, Cellebrite, Anima1y
I have never worked for a company that didn't have product managers. However, if I were in a position where I needed to convey the importance of product management to eng...
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1476 Views
Julian Dunn
Chainguard Senior Director of Product Management1y
Rare is the engineering leader today who has never worked with product managers. The issue is that sometimes they misunderstand what modern product management looks like:...
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1772 Views
Sheila Hara
Barracuda Networks Sr. Director, Product Management1y
I’ve definitely been in this situation—where the engineering leader is sharp, experienced, and maybe even skeptical about what value a PM adds. And honestly? I start with...
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1646 Views
Preethy Vaidyanathan
Matterport VP of Product1y
Show-and-Tell: Start with a small, well-defined project where a PM can work closely with an engineer or two to demonstrate the value of the role and achieve some early wi...
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1504 Views