Which was your hardest sell? How do you show value for products that cannot be monetized?
1 Answer
GitLab VP, Product | Formerly Barracuda, SilverSky, Digital Guardian, OpenPages, Cybertrust • July 12
I'm going to push back on this one. If you're a commercial business, anything you're building should be monetizable. Now that doesn't mean you have to charge for everything. We have a freemium strategy as part of our PLG motion. But that "free" product directly leads to trials, conversions and paying cusotmers for our non-free products. That's monetization and that's how you show value.
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