Question Page

Which was your hardest sell? How do you show value for products that cannot be monetized?

1 Answer
Mike Flouton
Mike Flouton
GitLab VP, ProductJuly 13

I'm going to push back on this one. If you're a commercial business, anything you're building should be monetizable. Now that doesn't mean you have to charge for everything. We have a freemium strategy as part of our PLG motion. But that "free" product directly leads to trials, conversions and paying cusotmers for our non-free products. That's monetization and that's how you show value. 

747 Views
Top Product Management Mentors
Poorvi Shrivastav
Poorvi Shrivastav
Meta Senior Director of Product Management
James Heimbuck
James Heimbuck
Doppler Principal Product Manager
Sharad Goel
Sharad Goel
Homebase VP Product & Design
Paresh Vakhariya
Paresh Vakhariya
Atlassian Director of Product Management (Confluence)
Natalia Baryshnikova
Natalia Baryshnikova
Atlassian Head of Product, Enterprise Agility
Zeeshan Qamruddin
Zeeshan Qamruddin
HubSpot Senior Director of Product Management, Flywheel
Clare Hawthorne
Clare Hawthorne
Oscar Health Senior Director, Product Operations
Orit Golowinski
Orit Golowinski
Jit.io VP of Product Management
Anton Kravchenko
Anton Kravchenko
Carta Sr. Director of Product Management
Tom Alterman
Tom Alterman
Notable Head of Product