Mike Flouton

The product marketing part of the typical career is pretty straight forward. Generally, you will start as a Product Marketing Manaer. In larger orgs, you may take on a Sr...

This is a great question. I've been using some variant of cost-adjusted impact scoring to prioritize roadmaps for over 20 years now. Every market, buyer, product and stra...

I've always said a good PM and PMM should be joined at the hip. The PMM should be bringing market insights to the table and act as an excellent sounding board for their P...

This question is impossible to answer in the abstract. It depends entirely on where you are in the technology adoption lifecycle. If you haven't read "Crossing the Chasm"...

I might have given you a very different answer to this question a year ago! I used to be paranoid about hiding my roadmap from my competitors, and would share broadly int...

As a general rule, everyone should have input into the product roadmap. In fact, at GitLab our mission is to make it so that everyone can contribute and we apply the same...

I know it's a cliche, but as PM you are CEO of the product. You shouldn't need guidance from the e-group. Their perspective can be useful, and they will bring knowledge a...

I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. The...

Perhaps this is controversial, but I would say there are zero pros and many, many cons. MBAs can be useful if you're looking to switch fields. Otherwise, I'd much rathe...

My advice to you would be to have the tech writer worry about release notes. PMM should do a quick edit before they go out, but this is a highly tactical distraction. You...