The product marketing part of the typical career is pretty straight forward. Generally, you will start as a Product Marketing Manaer. In larger orgs, you may take on a...Read More
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Former VPM, VPPMM, investor and advisor. Back to my roots in Product.
I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. ...Read More
For those of you in more complex sales targeting larger companies, what are the go-to pieces of content/collateral that you encourage sales to send? More specifically, what do you like to send to help a user convince their economic decision maker?
Complex enterprise sales are more about relationships and solution selling than they are collateral. So, if anything, content and collateral becomes less important the...Read More
What are the pros and cons of getting an MBA when you're already in product marketing/marketing and looking to stay in this field and under what circumstances does an MBA help?
Perhaps this is controversial, but I would say there are zero pros and many, many cons. MBAs can be useful if you're looking to switch fields. Otherwise, I'd much ra...Read More
What pointed recommendations do you have on gaining influence as a new member of an organization or as a junior product marketing team member?
Become the go to expert on something - quickly. Generally, as a PMM, you want to be the expert on the buyer. Shadow as many sales calls as you possibly can. Develop re...Read More
A lot of companies struggle to see the value of product marketing. What is the best way of measuring product marketing ROI?
Don't bother. If you work for an executive team that doesn't see the value of PMM, you need to get a new job. You've got way too much work to do to waste your time try...Read More
As a lead product marketer with a broad set of responsibilities and very few resources, what are the critical KPIs I should report on? When you're responsible for product launches, messaging, sales materials and enablement, the metrics seem 'soft.'
I think about two buckets of metrics - activity and outcome. Activity metrics are easier to measure, but are not as directly tied to company performance ("hey, we deli...Read More
How can I break the ceiling from Sr. Product Marketing Manager to the next level (director or team lead)?
First, Make sure you own your company's most strategic product. Usually that's the product with the highest revenue or fastest growth. Ideally both. Second, make sur...Read More
What future executive role should I be shooting for as a Product Marketing Manager if you don't want to be a CMO?
None. The only C suite job PMM prepares you for is CMO. More accurately, a Director/VP PMM job where you lead a team and work at the executive team level prepares you ...Read More
What are some examples of different projects that Product Marketing Managers at different levels would own? For example, a PMM vs a Senior PMM vs a Director of Product Marketing?
This is going to vary widely by organization, and you'll find Jr. PMMs doing the same work in one organization that a director or even VP would in another. That said,...Read More
Credentials & Highlights
VP, Product at Barracuda Networks
Lives In Campbell, California
Knows About AI Product Management, GTM, Product Management vs Product Marketing, Stakeholder Mana...more