The product marketing part of the typical career is pretty straight forward.
Generally, you will start as a Product Marketing Manaer. In larger orgs, you may
take on a...Read More
About
Former VPM, VPPMM, investor and advisor. Back to my roots in Product.
Content
Most Recent
VP, Product at Barracuda Networks • August 17
Most Recent
VP, Product at Barracuda Networks • August 29
I'd first like to call attention to your last sentence - this is an issue with
all of marketing, not just PMM. The CMO the the highest turnover spot on the
exec team. ...Read More
Most Recent
VP, Product at Barracuda Networks • November 16
Complex enterprise sales are more about relationships and solution selling than
they are collateral. So, if anything, content and collateral becomes less
important the...Read More
Most Recent
VP, Product at Barracuda Networks • November 15
Perhaps this is controversial, but I would say there are zero pros and many,
many cons. MBAs can be useful if you're looking to switch fields. Otherwise,
I'd much ra...Read More
Most Recent
VP, Product at Barracuda Networks • January 30
Become the go to expert on something - quickly. Generally, as a PMM, you want to
be the expert on the buyer. Shadow as many sales calls as you possibly can.
Develop re...Read More
Most Recent
VP, Product at Barracuda Networks • November 15
Don't bother. If you work for an executive team that doesn't see the value of
PMM, you need to get a new job. You've got way too much work to do to waste your
time try...Read More
Most Recent
VP, Product at Barracuda Networks • August 17
I think about two buckets of metrics - activity and outcome. Activity metrics
are easier to measure, but are not as directly tied to company performance
("hey, we deli...Read More
Most Recent
VP, Product at Barracuda Networks • November 14
First, Make sure you own your company's most strategic product. Usually that's
the product with the highest revenue or fastest growth. Ideally both. Second,
make sur...Read More
Most Recent
VP, Product at Barracuda Networks • November 15
None. The only C suite job PMM prepares you for is CMO. More accurately, a
Director/VP PMM job where you lead a team and work at the executive team level
prepares you ...Read More
Most Recent
VP, Product at Barracuda Networks • August 8
This is going to vary widely by organization, and you'll find Jr. PMMs doing the
same work in one organization that a director or even VP would in another. That
said,...Read More
Credentials & Highlights
VP, Product at Barracuda Networks
Top Product Management Mentor List
Product Management AMA Contributor
Lives In Campbell, California
Knows About AI Product Management, GTM, Product Management vs Product Marketing,
Stakeholder Mana...more