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Mike Flouton

Mike FloutonShare

VP, Product, Barracuda Networks
About
Former VPM, VPPMM, investor and advisor. Back to my roots in Product.
Content
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Mike Flouton
VP, Product at Barracuda Networks August 17
The product marketing part of the typical career is pretty straight forward. Generally, you will start as a Product Marketing Manaer. In larger orgs, you may take on a...Read More
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Mike Flouton
VP, Product at Barracuda Networks August 29
I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. ...Read More
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Mike Flouton
VP, Product at Barracuda Networks November 16
Complex enterprise sales are more about relationships and solution selling than they are collateral. So, if anything, content and collateral becomes less important the...Read More
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Mike Flouton
VP, Product at Barracuda Networks November 15
Perhaps this is controversial, but I would say there are zero pros and many, many cons.   MBAs can be useful if you're looking to switch fields. Otherwise, I'd much ra...Read More
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Mike Flouton
VP, Product at Barracuda Networks January 30
Become the go to expert on something - quickly. Generally, as a PMM, you want to be the expert on the buyer. Shadow as many sales calls as you possibly can. Develop re...Read More
Most Recent
Mike Flouton
VP, Product at Barracuda Networks November 15
Don't bother. If you work for an executive team that doesn't see the value of PMM, you need to get a new job. You've got way too much work to do to waste your time try...Read More
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Mike Flouton
VP, Product at Barracuda Networks August 17
I think about two buckets of metrics - activity and outcome. Activity metrics are easier to measure, but are not as directly tied to company performance ("hey, we deli...Read More
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Mike Flouton
VP, Product at Barracuda Networks November 14
First, Make sure you own your company's most strategic product. Usually that's the product with the highest revenue or fastest growth. Ideally both.   Second, make sur...Read More
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Mike Flouton
VP, Product at Barracuda Networks November 15
None. The only C suite job PMM prepares you for is CMO. More accurately, a Director/VP PMM job where you lead a team and work at the executive team level prepares you ...Read More
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Mike Flouton
VP, Product at Barracuda Networks August 8
This is going to vary widely by organization, and you'll find Jr. PMMs doing the same work in one organization that a director or even VP would in another.  That said,...Read More
Credentials & Highlights
VP, Product at Barracuda Networks
Top Product Management Mentor List
Product Management AMA Contributor
Lives In Campbell, California
Knows About AI Product Management, GTM, Product Management vs Product Marketing, Stakeholder Mana...more