Mike Flouton

The product marketing part of the typical career is pretty straight forward. Generally, you will start as a Product Marketing Manaer. In larger orgs, you may take on a...Read More

I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. ...Read More

Complex enterprise sales are more about relationships and solution selling than they are collateral. So, if anything, content and collateral becomes less important the...Read More

Perhaps this is controversial, but I would say there are zero pros and many, many cons.   MBAs can be useful if you're looking to switch fields. Otherwise, I'd much ra...Read More

Become the go to expert on something - quickly. Generally, as a PMM, you want to be the expert on the buyer. Shadow as many sales calls as you possibly can. Develop re...Read More

Don't bother. If you work for an executive team that doesn't see the value of PMM, you need to get a new job. You've got way too much work to do to waste your time try...Read More

I think about two buckets of metrics - activity and outcome. Activity metrics are easier to measure, but are not as directly tied to company performance ("hey, we deli...Read More

First, Make sure you own your company's most strategic product. Usually that's the product with the highest revenue or fastest growth. Ideally both.   Second, make sur...Read More

None. The only C suite job PMM prepares you for is CMO. More accurately, a Director/VP PMM job where you lead a team and work at the executive team level prepares you ...Read More

This is going to vary widely by organization, and you'll find Jr. PMMs doing the same work in one organization that a director or even VP would in another.  That said,...Read More