AMA: Adobe Director of Product Marketing, Stephen Baloglu on Release Marketing
March 30 @ 10:00AM PT
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đź‘‹ Stephen Baloglu
Hi all, I'm Stephen Baloglu, Director of Product Marketing @ Adobe:
• 👋 Based in: San Francisco
• 🧠Top of mind: AI...in the products we're selling and as a superpower for Product Marketers
• 💬 Ask me about: Building a $.5B business as a startup inside a larger company. And...just about anything related to Sailing!
• 🍦 Fun fact: My last name is Turkish, but I'm actually Greek.
• 👋 Based in: San Francisco
• 🧠Top of mind: AI...in the products we're selling and as a superpower for Product Marketers
• 💬 Ask me about: Building a $.5B business as a startup inside a larger company. And...just about anything related to Sailing!
• 🍦 Fun fact: My last name is Turkish, but I'm actually Greek.
How do you assess organizational readiness ahead of a product launch?
Too often product marketing is seen as a collateral producing engine. But with substantial new launches, we are sometimes the only ones integrating needs, insights, and potential operational bottlenecks across all stakeholders, internal or external. I’m curious both of how you think of org readiness and how you incorporate this dimension into your launch motion.
Adobe Director of Product Marketing • 4y
Organization readiness can be measured at different altitudes…e.g. Super high level and broad: does the business have the right strategy to win? vs. tactical: are we set ...
19051 Views
4 requests
Adobe Director of Product Marketing • 4y
“No, don’t do it! Don’t create a massive spike in traffic and run-up in sales that blows through your numbers.” said no one, ever. But really, I get it, you’re not lookin...
1358 Views
1 request
Adobe Director of Product Marketing • 4y
Great question and glad to see people taking a customer-led approach to product launches. There are a few strategies I recommend here and they fall into 4 areas. Review ...
44640 Views
1 request
Adobe Director of Product Marketing • 4y
Developing your team and how x-functional teams work together may seem “less pressing”, but while these things do not typically have urgent deadlines, they are extremely ...
2225 Views
1 request
Adobe Director of Product Marketing • 4y
Success…you know it when you see it. Well, we all may see it a different way. So, for me, it’s all about establishing what success looks like with stakeholders and leader...
1966 Views
3 requests