Stephen Baloglu

Stephen Baloglu

Director of Product Marketing, Adobe

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Stephen Baloglu
Stephen Baloglu
Director of Product Marketing
“No, don’t do it! Don’t create a massive spike in traffic and run-up in sales that blows through your numbers.” said no one, ever. But really, I get it, you’re not looking for empty calories, you're building a business. Here are a few thoughts. 1. Understand what might drive a short-term spike ...more
Stephen Baloglu
Stephen Baloglu
Director of Product Marketing
Success…you know it when you see it. Well, we all may see it a different way. So, for me, it’s all about establishing what success looks like with stakeholders and leadership (early and often), ensuring reliable measurements of success metrics are in place before launch, and taking an honest and ...more
Stephen Baloglu
Stephen Baloglu
Director of Product Marketing
Great question and glad to see people taking a customer-led approach to product launches. There are a few strategies I recommend here and they fall into 4 areas. 1. Review the foundational research and insights that already exist - What you’re launching was built based on deep customer rese...more
Stephen Baloglu
Stephen Baloglu
Director of Product Marketing
Developing your team and how x-functional teams work together may seem “less pressing”, but while these things do not typically have urgent deadlines, they are extremely important. Here are a few strategies I use to effectively develop the team as well as meeting business goals. * OKRs for pers...more
Stephen Baloglu
Stephen Baloglu
Director of Product Marketing
Organization readiness can be measured at different altitudes…e.g. Super high level and broad: does the business have the right strategy to win? vs. tactical: are we set up for a successful product launch and meet near-term goals? And points in-between. Let’s assume the big strategy pieces are f...more
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Stephen Baloglu
Director of Product Marketing
Credentials & Highlights
Director of Product Marketing at Adobe
Product Marketing AMA Contributor
Lives In San Rafael, California
Work with Stephen
Product Marketing Specialist/Mgr
San Francisco or San Jose, CA
Principal Product Marketing Manager - Illustrator
San Francisco, CA or San Jose, CA - remote