AMA: Adobe Head of GTM Strategy, APAC & Japan, Jeremy Wood on Competitive Positioning

June 9 @ 10:00AM PT

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Head of GTM Strategy, APAC & Japan · Adobe

Hi all, my name is Jeremy Wood. 👋

💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)

📍 Location: Sydney, Australia

🍦 Favorite ice cream flavor: Mint Choc Chop

What research helps identify segments, their needs, and decide your build/buy/partner strategy? And how do you share those insights?

I'm working at a company where we're trying to unlock new industries that we as a company need to have a better understanding of.
How do you decide product positioning?
How do you approach marketplace messaging?
What is the most effective way to manage competitive intel in a B2B-scale-up organization that scales to the new markets?
How do you talk around gaps that your competitors fill, but your solution doesn't?
How are you using AI for competitive research and battlecard updates?

I’m curious how others are using AI to support competitive research. Keeping battlecards up to date is especially time-consuming — would love to hear what tools or workflows have worked well for your team.
How do you automate competitive so that sales always has fresh intel and positioning?

Looking for how frequency intel gets updated and what tools are used to get the intel as well as latest content to sales. Thanks!
What do you think are the most important things to focus on when you're writing competitive positioning and messaging?
How do you keep competitive positioning from being commoditized as more vendors enter your space and start borrowing your category language?
What's your favorite recent use case for using AI to help you deliver your business outcomes?
When you're competing against a dominant incumbent where brand trust and relationships outweigh feature parity, what actually moves enterprise buyers to take you seriously as an alternative?
How do you set a focused product marketing strategy for the year - which also includes roadmap items and BAU, as opposed to product launch strategies?

AMA: Adobe Head of GTM Strategy, APAC & Japan, Jeremy Wood on Competitive Positioning

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What research helps identify segments, their needs, and decide your build/buy/partner strategy? And how do you share those insights?

How do you decide product positioning?

How do you approach marketplace messaging?

What is the most effective way to manage competitive intel in a B2B-scale-up organization that scales to the new markets?

How do you talk around gaps that your competitors fill, but your solution doesn't?

How are you using AI for competitive research and battlecard updates?

How do you automate competitive so that sales always has fresh intel and positioning?

What do you think are the most important things to focus on when you're writing competitive positioning and messaging?

How do you keep competitive positioning from being commoditized as more vendors enter your space and start borrowing your category language?

What's your favorite recent use case for using AI to help you deliver your business outcomes?

When you're competing against a dominant incumbent where brand trust and relationships outweigh feature parity, what actually moves enterprise buyers to take you seriously as an alternative?

How do you set a focused product marketing strategy for the year - which also includes roadmap items and BAU, as opposed to product launch strategies?