👋 Jeremy Wood
Hi all, my name is Jeremy Wood. 👋
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
Content
Adobe Head of GTM Strategy, APAC & Japan • 2y
This is definitely one of the trickier elements of sales enablement and the quantifiable value driven through product marketing into sales enablement. In short much like ...
6221 Views
Adobe Head of GTM Strategy, APAC & Japan • 2y
I always like to go back to basics and follow the same principals that we as PMM's follow when it comes to positioning to our customers. What is the customers pain point?...
5788 Views
Adobe Head of GTM Strategy, APAC & Japan • 1y
This is a great and highly relatable question as I've been a product marketer both at HQ (central) as well as in the region and this has happened frequently! As a 'centra...
5492 Views
Adobe Head of GTM Strategy, APAC & Japan • 2y
You have to be very clear up front around the objectives of the enablement effort itself. That is to say if you're running an enablement session on X product and its for ...
5272 Views
Adobe Head of GTM Strategy, APAC & Japan • 1y
Great question and to be honest in 25+ years in product marketing, I'm not sure I've fully cracked the 'measurement' topic in general! That being said what I attempt to d...
4182 Views
Adobe Head of GTM Strategy, APAC & Japan • 1y
If you legitimately have zero budget (and assuming this is the case vs just a very small budget) then you have to lean on your owned "resources." I'm using the term resou...
3912 Views
Adobe Head of GTM Strategy, APAC & Japan • 1y
Probably an obvious answer but for me it's always started with the talent..people people people. Poor hires have always plauged folks and its very hard to translate that ...
3816 Views
Adobe Head of GTM Strategy, APAC & Japan • 2y
In my experience customer testimonials and case studies are always the #1 most requested asset from sales. In a couple of my roles we ended up polling the sales teams on ...
3774 Views
Adobe Head of GTM Strategy, APAC & Japan • 2y
Ah I remember this stage a few times ;) Again, I think keeping things simple is key. Don't overthink as it will only complicate things and in turn likely create the oppos...
3762 Views
Adobe Head of GTM Strategy, APAC & Japan • 1y
The rule of thumb (in my opinion) is to always work backwards from the audience..i.e the customer! Who are you trying to speak to? Where are they? What 'version' of them ...
3762 Views
Credentials & Highlights
Head of GTM Strategy, APAC & Japan at Adobe
Knows About Competitive Positioning, Messaging, Product Launches, Go-To-Market Strategy, Product ...more
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