AMA: Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Go-To-Market Strategy

The best way to start with a GTM strategy is to assess your strategic readiness before building out the plan. For example, do you know the audience you are targeting, the...

Ideally, before a launch, you have worked hand-in-hand with the product team to understand who the product is for, and what product it solves. But if you are coming into ...

For each "Tier 1" launch, I typically create: A GTM checklist (which is your Bible, includes metrics, links, as well as key drivers of the project) A launch brief to s...

First of all, successful launches set a goal for a launch during the initial phases of the launc, not just slapped on at the end. If you don't know why you're launching s...

Ultimately I think that every launch should have one "north-star" goal and cascading KPIs, and you might see that varies by launch. For example, your north-star could be ...