Mary Sheehan

For each "Tier 1" launch, I typically create: A GTM checklist (which is your Bible, includes metrics, links, as well as key drivers of the project) A launch brief to s...

The best way to start with a GTM strategy is to assess your strategic readiness before building out the plan. For example, do you know the audience you are targeting, the...

Ultimately I think that every launch should have one "north-star" goal and cascading KPIs, and you might see that varies by launch. For example, your north-star could be ...

Practice some basic questions you will get using the STAR method (The STAR method is a structured manner of responding to a behavioral-based interview question by discuss...

Thinking back to the best PMMs I’ve worked with over the years – here are some things that make a stellar PMM: Super organized with project management experience Scrappy ...

Tell them about one! Just like any interview question, break it down into its components and relate your story. Start by explaining the product you launched, its purpose,...

First of all, successful launches set a goal for a launch during the initial phases of the launc, not just slapped on at the end. If you don't know why you're launching s...

Once you’ve interviewed and/ or surveyed your customers, prospects, and churned customers - it’s time to put the personas into a digestible format. I recommend Google sli...

Post-launch momentum, what I call "Rolling Thunder," is one of my favorite topics! I think a lot of times people throw in their hats when the launch moment is done, but t...

Ideally, before a launch, you have worked hand-in-hand with the product team to understand who the product is for, and what product it solves. But if you are coming into ...