AMA: Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Product Marketing Career Path

Practice some basic questions you will get using the STAR method (The STAR method is a structured manner of responding to a behavioral-based interview question by discussing the specific situation, task, action, and result of the situation you are describing) Do you have a product marketing philosophy? What’s the biggest project you’ve led? What worked/ didn’t? Challenge: If you had $5k to spend in any way you wanted, how would you spend it and why? Will this be the same type of role you’ve done ...Read More

Tell them about one! Just like any interview question, break it down into its components and relate your story. Start by explaining the product you launched, its purpose, and how it fulfilled a need in the market. Describe the process of planning and executing this launch - from ideation to execution. Talk about any challenges that arose during the process and how you overcame them. Finally, share some of the results that you achieved during the launch such as increased sales. Also mention any f ...Read More

Building a strong foundation of product marketing skills to become a "full stack" product marketer has been key for me. Understand how to manage product positioning, messaging, how to launch a product, and all the different aspects that go into building a successful product offering. Raising my hand for projects where I felt uncomfortable and needed experience - like pricing , researching competitive offerings, and creating customer journey maps - has been an invaluable experience. Learning how ...Read More

I think a cover letter and portfolio are both important when applying for PMM roles, as well as referrals if possible. A cover letter gives you the opportunity to explain why you're the best person for the job and detail your qualifications, while a portfolio allows employers to get a better sense of your personal vision, style and work ethic. Here are some specifics: Your cover letter should be tailored to the specific job you're applying for and emphasize how you meet the role's requirements. ...Read More

What an exciting opportunity! Growing a marketing team at a product-led-growth B2B startup is no easy feat, but it can be incredibly rewarding. Here are some tips that can be helpful: When building out the marketing team, I would start with hiring for specialized roles such as Product Marketers and Content Managers first. This will ensure that you have a strong foundation to build upon and hire additional team members later on. For PMMs at smaller companies, it's best to hire "jack of all trades ...Read More