AMA: Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Product Marketing Career Path

July 12 @ 11:00AM PST

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Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Product Marketing Career Path

Top Questions

What were the best career decisions that you made that helped position you for a Head of Product Marketing role at a great company?

Mary Sheehan

Adobe Head of Lightroom Product Marketing • July 12

* Building a strong foundation of product marketing skills to become a "full stack" product marketer has been key for me. Understand how to manage product positioning, messaging, how to launch a product, and all the different aspects that go into building a successful product offering. ......Read More

2721 Views

3 requests

How critical is a cover letter and/or portfolio when applying to new PMM roles?

Mary Sheehan

Adobe Head of Lightroom Product Marketing • July 12

I think a cover letter and portfolio are both important when applying for PMM roles, as well as referrals if possible. A cover letter gives you the opportunity to explain why you're the best person for the job and detail your qualifications, while a portfolio allows employers to get a better sens......Read More

2913 Views

3 requests

Since product marketing is different at every company, what are some skills (hard and/or soft) that every PMM should have to ensure they’re as versatile as possible?

Mary Sheehan

Adobe Head of Lightroom Product Marketing • July 12

Thinking back to the best PMMs I’ve worked with over the years – here are some things that make a stellar PMM: * Super organized with project management experience * Scrappy and able to try new things with a limited budget * Great collaborators * Able to lead and influence without “author......Read More

3816 Views

6 requests

What are some tips you have for answering the infamous PMM interview question: "Tell me about a successful product launch you led."

Mary Sheehan

Adobe Head of Lightroom Product Marketing • July 12

Tell them about one! Just like any interview question, break it down into its components and relate your story. Start by explaining the product you launched, its purpose, and how it fulfilled a need in the market. Describe the process of planning and executing this launch - from ideation to execu......Read More

3457 Views

2 requests

I'm a senior PMM and the first marketing hire at a product-led-growth B2B startup. Do you have any advice on building out the marketing team as the company grows?

Mary Sheehan

Adobe Head of Lightroom Product Marketing • July 12

What an exciting opportunity! Growing a marketing team at a product-led-growth B2B startup is no easy feat, but it can be incredibly rewarding. Here are some tips that can be helpful: * When building out the marketing team, I would start with hiring for specialized roles such as Product Mark......Read More

2525 Views

4 requests

What are some good resources to practice for PMM interview questions and case studies?

Mary Sheehan

Adobe Head of Lightroom Product Marketing • July 12

* Practice some basic questions you will get using the STAR method (The STAR method is a structured manner of responding to a behavioral-based interview question by discussing the specific situation, task, action, and result of the situation you are describing) * Do you have a pr......Read More

4123 Views

5 requests