Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Product Marketing Career Path

Mary Sheehan

Head of Lightroom Product Marketing

Adobe

Group Product Marketing Manager, Engagement

Director, Product Marketing- Mobile

Principal Product Marketing Manager

Sr Product Marketing Manager

Principal Product Marketing Manager, Project Graph

I’m relatively new to marketing (have done some freelancing in social media and influencer marketing). But I have a strong interest in messaging, positioning and understanding the customer, and I think Product Marketing could be a good fit for me. 

In other words, if you went from one to ten - what would the structure look like? 1 Director/team lead, 2-3 Senior PMMs, and 4 PMMs? Would the team be divided by audience segment? By product? By strategy vs. tactics (i.e. larger GTM vs product launch)? 

Some criteria I've used in the past: what problems have I solved that I'm good at and what do I want to solve next, the team makeup, where the role sits in the organization, company culture, and where the product fits in the market

skills or experience areas (e.g., profit&loss management, media budget responsibilities)

This has been a hindrance on my experience as I have only worked for a B2B SaaS company that only has 1 product, thus my only GTM experience is in launching new features, which can be explained in great detail, but several jobs I have interviewed for lately seem to want someone with direct product launch experience (and maybe there's just no way around that).

AMA: Adobe Head of Lightroom Product Marketing, Mary (Shirley) Sheehan on Product Marketing Career Path

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