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AMA: Adobe Head of Product Marketing (APAC), Jeremy Wood on Building a Product Marketing Team

December 18 @ 9:00AM PT

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👋 Jeremy Wood

Hi all, my name is Jeremy Wood. 👋

💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)

📍 Location: Sydney, Australia

🍦 Favorite ice cream flavor: Mint Choc Chop

How do you build a high functioning product marketing team? How do you structure responsibilities?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

Probably an obvious answer but for me it's always started with the talent..people people people. Poor hires have always plauged folks and its very hard to translate that ...

3818 Views

3 requests

What metrics do you measure product marketing on at a team level (when there are multiple products and multiple product marketing teams)?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

Great question and to be honest in 25+ years in product marketing, I'm not sure I've fully cracked the 'measurement' topic in general! That being said what I attempt to d...

4183 Views

3 requests

How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

I have always ensured that the alignment and the size/scale (or at least the requested heads etc) were very tightly aligned to the needs of the business. I once inherited...

3680 Views

2 requests

What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

I think just leaning in to the business and key stakeholders and ensuring you have clarity on their priorities is a really key part of getting started. What is the busine...

3300 Views

3 requests

What's the biggest weakness you see among experienced candidates for product marketing positions?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

I touched on this briefly as a response to another (scaling a product marketing team) question but a lot of what I've seen from a hiring perspective is a lack of research...

3209 Views

2 requests

What systems have you put in place to ensure your product marketers are kept up to date with changes to product timelines?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

I'm not sure I've ever used a 'system' but I would say that alignment with product is key! This isn't just around roadmaps and product timelines it's for everything from ...

3104 Views

2 requests

What are the biggest challenges in growing and scaling a team? What were your biggest obstacles and how did you overcome them?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

I think one of the key issues with growing and scaling a team is losing track of what makes a great team. This starts with creating a culture of empowerment, safety, open...

2875 Views

2 requests

How do you stay aligned while agile?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

I think the key here is understanding what alignment actually is (in any given situation.) Often I've seen different orgs have their own set up of KPI's or business metri...

2708 Views

3 requests

What have been your biggest learnings on scaling a business globally?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

Love this question! I'll keep this focused on building out product marketing teams globally (vs full businesses or even broader marketing orgs) but I think there's a few ...

2925 Views

3 requests

How do you get buy-in from regional teams for a product launch when they don't view the product that you're launching as relevant for their market?

Jeremy Wood•

Adobe Head of GTM Strategy, APAC & Japan • 1y

This is a great and highly relatable question as I've been a product marketer both at HQ (central) as well as in the region and this has happened frequently! As a 'centra...

5536 Views

2 requests