AMA: Adobe Head of Product Marketing (APAC), Jeremy Wood on Influencing the C-Suite
August 13 @ 10:00AM PT
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👋 Jeremy Wood
Hi all, my name is Jeremy Wood. 👋
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
Adobe Head of GTM Strategy, APAC & Japan • 1y
Great question. I think ultimately it comes down to ensuring they understand the role AND value that product marketing offers. I've found a lot of the lack of interest or...
2115 Views
2 requests
What is the best approach to influencing C-suite executives in a business strategy decision?
As Product Marketers, our primary role is to act as ambassadors and influence other departments with customer and market insights. I wonder how this dynamic changes when the PMM is a VP and the ‘other departments’ are the C-suite. I’m curious about how deep and challenging these conversations might be.
Adobe Head of GTM Strategy, APAC & Japan • 1y
I've definitely been in this exact situation where my key stakeholders were the C-suite (my boss was the CMO for starters!) I don't think much has to change to what you'v...
2161 Views
2 requests
Adobe Head of GTM Strategy, APAC & Japan • 1y
This is an interesting question because there's a few ways to answer:Find an ally to Product Marketing. Typically this is a department leader who understands the value of...
1810 Views
1 request
Adobe Head of GTM Strategy, APAC & Japan • 1y
Thats a tough one to answer as there are so many variables. Define 'wrong'? I think what often happens is product marketers try to appeal to the wrong factors that are fr...
1795 Views
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Adobe Head of GTM Strategy, APAC & Japan • 1y
I've worked through this very scenario on a few occasions. I think as startups mature and grow there is often an understandable resistance to 'letting go' of all the part...
1873 Views
1 request
Adobe Head of GTM Strategy, APAC & Japan • 1y
One of the big opportunities with junior/new PMM's trying to get an audience with the C-suite is to make sure your managers or leaders (in your org) are advocating for yo...
1794 Views
2 requests
Adobe Head of GTM Strategy, APAC & Japan • 1y
The answer to this can be quite subjective. I only mean that in what matters to these leaders might not matter to others and so on. The key is to listen and understand wh...
2597 Views
1 request