AMA: Adobe Head of Product Marketing (APAC), Jeremy Wood on Messaging
April 18 @ 10:00AM PT
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👋 Jeremy Wood
Hi all, my name is Jeremy Wood. 👋
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
Adobe Head of GTM Strategy, APAC & Japan • 2y
I think the general rule of thumb about any content creation still applies here. Use a structure/framework that lets you layout all the key details in a logical order. In...
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Adobe Head of GTM Strategy, APAC & Japan • 2y
What a great question! I've been a part of some of these 'category creator' products/services and your question is at the forefront of any work thats gone into shipping t...
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Adobe Head of GTM Strategy, APAC & Japan • 2y
Easier said then done but do a 'pinch test' when reviewing your messaging. Ask yourself if you removed your companies brand/name from the message could any other brand/na...
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Adobe Head of GTM Strategy, APAC & Japan • 2y
I think this question depends on a lot of factors mostly which revolve around the release rate of updates to your products and services. There's a careful balance of ensu...
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Adobe Head of GTM Strategy, APAC & Japan • 2y
It all leads back to business goals but also the where/why of your messaging. What I mean by that is messaging plays a key role in a multitude of assets, resources, and c...
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Adobe Head of GTM Strategy, APAC & Japan • 2y
Nothing revolutionary. Focus on your competitive differentiators so that customers fully understand why 'you and not them' This seems like it's basic advice but it's very...
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Adobe Head of GTM Strategy, APAC & Japan • 2y
Incredibly important! Thats not to say it has to be quantitatively measurable..but the business needs to know if there is positive business returns on messaging work. The...
1537 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
This is a very common circumstance and can be conflated when a companies products bridge both audiences. Think of a consumer product that also has developer tool versions...
1585 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
All too often! haha Most of the time I find it best to combine quantitative data (i.e market data) with a healthy dose of qualitative data to ensure you have balance. Gut...
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Adobe Head of GTM Strategy, APAC & Japan • 2y
Always put your customer hat on! Put yourself in your customer/consumers position and use that lens to pressure test the 'realness' of the messaging. Does it make sense? ...
2104 Views
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