AMA: Adobe Head of Product Marketing (APAC), Jeremy Wood on Sales Enablement
December 12 @ 9:00AM PT
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👋 Jeremy Wood
Hi all, my name is Jeremy Wood. 👋
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
💼 Job: Head of Solution GTM Strategy, APAC & Japan @ Adobe (previously Director, Product Marketing (APAC) at Adobe (formerly Hootsuite, Box, Xero, Google)
📍 Location: Sydney, Australia
🍦 Favorite ice cream flavor: Mint Choc Chop
Adobe Head of GTM Strategy, APAC & Japan • 2y
In my experience customer testimonials and case studies are always the #1 most requested asset from sales. In a couple of my roles we ended up polling the sales teams on ...
3804 Views
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How do you recommend setting up a process for marketing to support sales when that doesn't already exist? Think scrappy startup phase! :)
I'm a product marketer who has never had to work with sales before because I've always worked for low-cost B2C SaaS companies that have a short marketing funnel without handholding needed for sales. I'm currently working with an early-stage client that is just starting to put together marketing materials and email flows.
Adobe Head of GTM Strategy, APAC & Japan • 2y
Ah I remember this stage a few times ;) Again, I think keeping things simple is key. Don't overthink as it will only complicate things and in turn likely create the oppos...
3764 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
The biggest one I've seen not just with new programs but existing is not incorporating/including sales into the plan itself! I've found in my experience that sales can be...
2556 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
I mentioned this elsewhere but in my mind there's two key dimensions to sales effectiveness. One is the core sales skills side..i.e how good are they at discovery? how do...
2539 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
Full disclosure, I've never 'started' sales enablement in a company so I'm just going to tackle this from my point of view but it's not based on real world experience! I ...
2338 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
Great question and one which I've had to tackle quite a few times over the years (and not always successfully might I add!) I think the key here is to get sales on-side b...
1912 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
I always like to go back to basics and follow the same principals that we as PMM's follow when it comes to positioning to our customers. What is the customers pain point?...
5831 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
This is a great question and probably one of the hardest to actually achieve depending on the topic and the environment you're doing the enablement in. I think the trick ...
3496 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
You have to be very clear up front around the objectives of the enablement effort itself. That is to say if you're running an enablement session on X product and its for ...
6620 Views
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Adobe Head of GTM Strategy, APAC & Japan • 2y
This is definitely one of the trickier elements of sales enablement and the quantifiable value driven through product marketing into sales enablement. In short much like ...
6222 Views
2 requests