AMA: Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing

At its core product marketing is reaching the right customer with the right message proposition at the right time to get someone to consider, try, buy or renew your produ...

Product marketing gets more resourced, specialized and thus more complicated as a company grows. Let's look at a hypothetical contrast. Company #1 - A start up with one...

Storytelling is a way to structure content. Successful storytelling structures content that engages an audience across a journey or via an experience that creates a feeli...

The answer to this question is so contextual. What product(s) does your company have? Who are they for and how do you reach them? Who already is in place in the compan...

The answer is this depends.If you're the first hire, go do the best job you can do against the goals you have - finding pmf, growing top line, driving awareness of the pr...

There are a few things I do before I accept a new PMM role and a few things I do within my first 30 days.Before I accept Talk to customers - either by asking the company ...

Pursue a lot of different ways to collect user feedback that are both quantitative and qualitative. Conduct feedback on a schedule - win/loss analysis monthly, weekly NP...

This is a really hard question to answer because PMM differs at every company and also in many ways PMM is the most valuable and least understood function in tech. I've ...

The biggest mistakes I see product marketers make are: Not talking to customers enough - If you're not talking to a few customers every week (or month if you're at a bi...