AMA: Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Establishing Product Marketing
January 8 @ 10:00AM PST
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We will email you Katharine's answers
to these questions after the event in case you can't make it.
How did Product Marketing change the trajectory of your product?
How should B2C product marketing differ to B2B product marketing?
How does product marketing differ between a small and large company?
How do you adjust product marketing frameworks to your company's organization and business activity?
How do you see ‘narrative’ and ‘story-telling’ playing in to the day to day work for PMM? How does it differ for a PM Manager vs. Director?
How can I get started in setting up Product Marketing w/in my organization?
Product Marketing is new to our organization. A lot of folks don't understand the role. Additionally, it's very difficult to identify metrics for this function. What do you recommend in terms of how to earn buy-in, as well as where to start in the beginning to be able to add value?
If you had to pick 3 measures to help track the impact of product marketing over time, what would they be and why?
How do you blend and separate responsibilities between interrelated marketing roles like Product Marketing, Growth Marketing, Sales Enablement, and Content Marketing?
Product marketing doesn’t exist yet at my company and we’ve done little to no market research yet. I’m currently building the business case to own this within my function. Any advice?
If you were the first PMM hire in a B2B company, what would be your approach to growing your PMM team? How would that be different between product-led-growth and enterprise B2B companies?
How do you successfully engage other teams (Design, Product Management, Engineering) in a Go To Market plan?
What are the challenges one should be aware of when setting up a new PMM function inside the org? How can one overcome them -- any tips?
Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
What is your framework to lead and communicate what Product Marketing is?
What kind of product marketing types are there? What does a "full stack" product marketer look like to you?
What Is Product Marketing?
How do you define it?
What are the top 3 potholes to AVOID when establishing or building out the Product Marketing function at a company?
What is your advice for creating and/or improving the product marketing process when joining a small but growing team with no or little structure and an inexperienced management team?
What are the best ways for establishing good communication, trust, and buy-in across departments?