Katharine Gregorio

Positioning is an internal artifact. Messaging is externally facing and brings this positioning to life in various contexts. I have usually found it very helpful to have...

This is one of the most important (and most common) questions so thanks for asking it! At the simplest - positioning is an articulation of what your company or product o...

The short answer is it depends. I tend to be pretty anti personas as it often ends up being a fancy exercise no one really uses. What I prefer is to have a matrix that ca...

Positioning is what your company uniquely provides a specific audience in a particular market. As market dynamics change, it needs to be updated, but it should be durabl...

Let's zoom out a little first. I'd encourage you to first answer two questions before writing anything, especially sales enablement: Who is it for? What is the goal ...

This is a really interesting question.The way to think about this is somewhat as part of building blocks. The company's positioning is at the foundation. The value posit...

At its core product marketing is reaching the right customer with the right message proposition at the right time to get someone to consider, try, buy or renew your produ...

There are a few things I do before I accept a new PMM role and a few things I do within my first 30 days.Before I accept Talk to customers - either by asking the company ...

The tried and true umbrella message with 3 pillars and proof points (sometimes 4 but only occasionally!) is what I use to drive buy in with executives. When I do this I...

Positioning is what your company uniquely provides a specific audience in a particular market. Pricing and packaging are an output of go to market strategy. If price is a...