AMA: Adobe Sr Director of Product Marketing, Creative Cloud, Katharine Gregorio on Messaging
April 18 @ 9:00AM PT
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Adobe Sr Director of Product Marketing, Creative Cloud • 2y
This is one of the most important (and most common) questions so thanks for asking it! At the simplest - positioning is an articulation of what your company or product o...
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How do i use multiple customer quotes and case study stats to create a 2 pager sales enablement asset?
Im not sure how i can structure this document, but i have (numbers) on how our product benefited the customer and why they chose us over a competitor and multiple quotes from different customers. What is the best way to tell a story?
Adobe Sr Director of Product Marketing, Creative Cloud • 2y
Let's zoom out a little first. I'd encourage you to first answer two questions before writing anything, especially sales enablement: Who is it for? What is the goal ...
3789 Views
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Adobe Sr Director of Product Marketing, Creative Cloud • 2y
The tried and true umbrella message with 3 pillars and proof points (sometimes 4 but only occasionally!) is what I use to drive buy in with executives. When I do this I...
2139 Views
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Adobe Sr Director of Product Marketing, Creative Cloud • 2y
Perhaps implicit in this question is one of my philosophies that a PMM should be customer obsessed and competitor aware. What I mean by this is that we as PMM should rea...
1833 Views
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Adobe Sr Director of Product Marketing, Creative Cloud • 2y
This is a really interesting question.The way to think about this is somewhat as part of building blocks. The company's positioning is at the foundation. The value posit...
2903 Views
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Adobe Sr Director of Product Marketing, Creative Cloud • 2y
Just because an audience is technical doesn't mean the messaging needs to be boring. The core way to approach messaging is to understand as much as you can about your ta...
1933 Views
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What are the best practices that you have employed to create a closed-loop product messaging?
Messaging that is not just in one silo of the org. but goes through demand gen. campaigns and ISR/SDR pitches. Gather feedback from MQL, SQL's and pipeline generated from that messaging and finally use those insights to appropriately tweak the messaging.
Adobe Sr Director of Product Marketing, Creative Cloud • 2y
The answer here is going to have to be it depends for your unique situation and company what will work best.Here are a couple of things that I have set up at various comp...
1428 Views
3 requests
Adobe Sr Director of Product Marketing, Creative Cloud • 2y
This is a really interesting question and one that I anticipate will change quickly as AI tools evolve in their capabilities and become more mainstream. I have not used ...
1995 Views
1 request