AMA: AlertMedia Vice President Product Marketing, Harsha Kalapala on Competitive Positioning

Keep it simple and practical. We use a simple battle card format to pull together the most essential details you need at your fingertips to enable competitive conversatio...

I am assuming this is sales, account management, or customer success teams. It is an understandable concern - especially in large enterprise situations. There seems to be...

Staying in touch with customers/propsects directly is not an option for product marketers, IMO. There are passive ways to do it by being a listener - listen to sales/CS c...

Competitive positioning is a key component of defining core messaging. If we sit down and come up with copy on how to best describe our offerings, a key step is to compar...

There are a few types of competitors to think about: Tier 1: Prime Competition - Those who compete for the same dollars for a very similar product. You often end up in f...

I dont think we should ever mention competitors directly in our messaging. Sure, you can address it directly in response if a prospect brings them up. But proactively nam...

There are many ways to stay on top of competitive intel. If you have the budget and a clear use case, use a tool like Klue to help gather intel, and disperse it in your e...