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Harsha Kalapala

Sr. Director, Product Marketing & Brand, TrustRadius
Harsha Kalapala
Sr. Director, Product Marketing & Brand, TrustRadius
Added July 20, 2021

Sharebird Answers: Harsha Kalapala, Sr. Director, Product Marketing & Brand, TrustRadius

Sharebird Answers:

Sr. Director, Product Marketing & Brand
TrustRadius
Sr. Director, Product Marketing & Brand at TrustRadius
Great question. Bringing in customer voice is not optional for marketers anymore. People just want to self-serve when they buy anything, and they dont trust what us marketers have to say. They trust their peers and what others have to say more than anything else - there are enough studies out the...more
Added February 23, 2021Published in AMA's

AMA: TrustRadius Sr. Director, Product Marketing & Brand, Harsha Kalapala on Establishing Product Marketing

TrustRadius Sr. Director, Product Marketing & Brand, Harsha Kalapala

on Establishing Product Marketing

Sr. Director, Product Marketing & Brand
TrustRadius
Sr. Director, Product Marketing & Brand at TrustRadius
Product marketing's biggest challenge (no matter anywhere I go) is defining the scope and sticking to it. Anything under the sun that is not Demand Gen or SEO tends to be seen as a job for product marketing. If we don't get a handle and drive the definition of role as product marketers and clearl...more
Sr. Director, Product Marketing & Brand at TrustRadius
Copied over from a similar question: There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Hold back from providing ideas unless you are really sure about it. Help others behind the scene...more