Great question. Bringing in customer voice is not optional for marketers anymore. People just want to self-serve when they buy anything, and they dont trust what us marketers have to say. They trust their peers and what others have to say more than anything else - there are enough studies out the...more

Product marketing's biggest challenge (no matter anywhere I go) is defining the scope and sticking to it. Anything under the sun that is not Demand Gen or SEO tends to be seen as a job for product marketing. If we don't get a handle and drive the definition of role as product marketers and clearl...more

Copied over from a similar question: There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Hold back from providing ideas unless you are really sure about it. Help others behind the scene...more