Harsha Kalapala

Harsha Kalapala

Vice President Product Marketing, AlertMedia

Content

Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingApril 15
Copied over from a similar question: There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Hold back from providing ideas unless you are really sure about it. Help others behind the scene......Read More
4903 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingApril 15
There are a lot of things you could do - and it's easy to get distracted as a product marketer.  First 30 days - Listen, listen, listen. Ask a TON of questions. Hold back from providing ideas unless you are really sure about it. Help others behind the scenes on ongoing projects with work you a......Read More
1579 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingApril 15
Tech is always a hard question for product marketers who don't have a ton of budget. I try to push for tools that are beneficial to more than product marketing. Tools that help me do my job better with my key partners - sales, CS, product. One way is to just get a seat to jump in on software they......Read More
1194 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingApril 15
You can't change/improve what you don't fully understand. When you join a smaller team where product marketing didn't formally exist before, it is important to recognize that product marketing always existed, but was probably executed as a team sport. It may have been carried by the product manag......Read More
1184 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingApril 15
The first step to engaging other teams is to make sure they are a key contributor to the go-to-market plan, and they are not just on the receiving end being told what to do. I try to understand the organizational goals of a launch, and also pay attention to what are the success metrics/criteria f......Read More
1022 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingApril 15
Product marketing's biggest challenge (no matter anywhere I go) is defining the scope and sticking to it. Anything under the sun that is not Demand Gen or SEO tends to be seen as a job for product marketing. If we don't get a handle and drive the definition of role as product marketers and clearl......Read More
909 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingNovember 2
Any new product should have a “product brief” associated with it to help not just sales, but any internal stakeholder to be on the same page about the purpose and positioning of the product. Enabling sales can be done effectively without ever involving a deck. My focus is on content and training ......Read More
774 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingMarch 22
Don’t overcomplicate it. Just find the fastest way to talk to customers. You could set up a formal feedback session with surveys, incentives, and all the jazz - which still gives you biased feedback. Or... you can just hop on an already scheduled customer call TODAY and casually ask customers for......Read More
690 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingDecember 14
When starting out, partner PMM work should be an experiment run under core product marketing. The fundamental principles are all the same. What changes in the environment in which you operate, your audience mix, and the non-traditional opportunities you can uncover to get creative in your GTM? On......Read More
618 Views
Harsha Kalapala
Harsha Kalapala
AlertMedia Vice President Product MarketingMarch 22
You begin with the customer - either buyer, user, or both, depending on the objective of your messaging. We should definitely consult with internal experts in product, sales, customer success, and other customer-facing teams. However, it is important to take their input as one source of informati......Read More
595 Views
Credentials & Highlights
Vice President Product Marketing at AlertMedia
Formerly TrustRadius, Levelset, Walmart
Top Product Marketing Mentor List
Lives In Austin, Texas
Knows About Analyst Relationships, Brand Strategy, Building a Product Marketing Team, B2B Product......more