AMA: AlertMedia Vice President Product Marketing, Harsha Kalapala on Storytelling

Strong external messaging starts with clear internal alignment on positioning. Internal positioning should focus on the internal narrative of how your products are clearl...

Your brand should NEVER be the protagonist of your storytelling. It should ALWAYS be your customer. We should definitely personify our brand as the guide to the protagoni...

When you have 15 seconds to grab attention, you can only focus on one value prop. Put all your effort into the headline/image. Make sure you pick one that doesn’t necessa...

The best frameworks are the simpler ones that have proven effective in our everyday lives. One of my favorites is to use the Disney/Pixar storytelling approach laid out i...

In a crowded, competitive market, relying on having great words for the same features and benefits is a never-ending race. Even having the latest feature can only differe...