AMA: Amplitude Product Marketing Director, Nikhil Gangaraju on Messaging
February 27 @ 9:00AM PT
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What is the most popular trend in product marketing that has helped you succeed?
I'd like to know what most recent way of doing business, dealing with people, developing and innovating ideas has been the most helpful to you and your career in the last 5 years? (i.e Leveraging AI, Collaboration, PMM tools etc.)
Amplitude Product Marketing Director • 1y
I dont know if there are "specific" trends that helped me, however I've always learned from good frameworks. I framework in particular that helped me is the jellyfish fra...
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Amplitude Product Marketing Director • 1y
Some brands that I currently look up to for inspiration around product marketing areSpotify: User year in reviewAirbnb: Launch announcementsOpenAI: Launch AnnouncementsAp...
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As a Platform Solutions company, what is the best way to segment and deliver messaging for our product lines individually and as a platform?
IE. Umbrella company with 3 SaaS products underneath, all can be plug and play in same dashboard. We need help defining messaging using terms such as solution, product, tools, features, etc.
Amplitude Product Marketing Director • 1y
The challenge with horizontal platform companies is that the use cases are almost infinte and so you need to focus. Start by discovery and user research, who are the peop...
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Amplitude Product Marketing Director • 1y
They are different.Brand marketing aligns to the purpose of the company's existence and helps to create the narrative around the company that people associate with. Produ...
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Amplitude Product Marketing Director • 1y
Competitive marketing is an art!there are more structured ways to do this including:-Competitive Battlecards-Competitive landing pages-Competitive datasheetsHowever what ...
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Amplitude Product Marketing Director • 1y
Read a lot of diverse literature and get really good at story telling :) it also helps to be passionate about the products that you sell. Messaging is ultimately more art...
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Amplitude Product Marketing Director • 1y
Copy is just a representation of different form factors where your messaging or story lives. This approach is best represented by the concept of "Jellyfish Product Market...
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Amplitude Product Marketing Director • 1y
A few things come to mindDeeper integration of AI into marketing processes - This is already happening today and will only accelerate for example here are my workflows as...
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Amplitude Product Marketing Director • 1y
I think the jelly fish approach articulated here does a great job of articulating the nuances b/w messaging and positioning: https://www.linkedin.com/pulse/what-does-grea...
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