AMA: Amplitude Product Marketing Director, Nikhil Gangaraju on Messaging
February 27 @ 9:00AM PST
Register for AMA
We will email you Nikhil's answers
to these questions after the event in case you can't make it.
What is the most popular trend in product marketing that has helped you succeed?
I'd like to know what most recent way of doing business, dealing with people, developing and innovating ideas has been the most helpful to you and your career in the last 5 years? (i.e Leveraging AI, Collaboration, PMM tools etc.)
What are your favourite brands who have their product marketing right? On similar lines, who are the best PMM leaders in this space you admire?
As a Platform Solutions company, what is the best way to segment and deliver messaging for our product lines individually and as a platform?
IE. Umbrella company with 3 SaaS products underneath, all can be plug and play in same dashboard. We need help defining messaging using terms such as solution, product, tools, features, etc.
How are product and brand marketing similar? Different? Or are they really the same thing?!
How do you build messaging for an audience that has historically used a competitor's product? Is this any different in solution marketing?
What is your advice for honing messaging skills?
How do you test and evaluate messaging of updated value prop in scrappy way?
Our product has slightly "rebranded", and as such, we are relaunching our website with a new value prop and updating relevant collateral.
How do we test or get feedback on whether this resonates? How quickly can we assess that this update is effective?