Amplitude Product Marketing Director • 1y
The defacto tool we use for most audits are still spreadsheets ( google spreadsheets ) since they are soo versatile :) We do have a template that we can replicate across each tab that represents Go-To-Market functions such as Marketing, Pre-sales, Enablement, Professional Services, Support docs, Education
The template simply consists of:
-Asset
-Priority
-Owner
-Status
-URL
-Notes
Amplitude Product Marketing Director • 1y
Some brands that I currently look up to for inspiration around product marketing are
Spotify: User year in review
Airbnb: Launch announcements
OpenAI: Launch Announcements
Apple: Product Launches
Figma: Content/Demos
Rivian: Brand/Community Marketing
Clay: Community Marketing
Notion: Product and Content Marketing
In terms of PMM leaders, i would say eveyone on the Sharebird list of active contributors!
Amplitude Product Marketing Director • 1y
Recently we launched a new vision for digital analytics called Amplitude Made Easy: https://amplitude.com/easyThis launch was an opportunity to showcase the future of the Analytics, once that's easy to get started, easy to use and easy to scale with our platform This update is not just a few features: Our product, design and engineering teams have spent the past year completely re-imagining the Amplitude experience from setup -> to insights -> and actionA key set of distribution channels ...Read More
Amplitude Product Marketing Director • 1y
I dont know if there are "specific" trends that helped me, however I've always learned from good frameworks. I framework in particular that helped me is the jellyfish framework that distills the true esssence of what a true PMM function looks like in real life. Here is a link:
https://www.linkedin.com/pulse/what-does-great-product-marketing-look-like-marcus-andrews
Amplitude Product Marketing Director • 1y
Read a lot of diverse literature and get really good at story telling :) it also helps to be passionate about the products that you sell. Messaging is ultimately more art than science but you can definitely build a good process for ideation that suits your approach. Again the Jellyfish framework can help a lot here
https://www.linkedin.com/pulse/what-does-great-product-marketing-look-like-marcus-andrews
Amplitude Product Marketing Director • 1y
A few things come to mindDeeper integration of AI into marketing processes - This is already happening today and will only accelerate for example here are my workflows as a PMM using AI. I use Perplexity to inform Market research & Sizing, Market-product fit, Competitive intel & explore technical concepts Claude to help me test/iterate on Messaging, demo scripts, enablement outlines, launch activation concepts Another big area for PMMs is the growth of community-driven marketing, where ...Read More
Amplitude Product Marketing Director • 1y
I think its fair to assume that initial product feedback may sometimes be mixed. so It is important to capture as much of it as early as possible. At Amplitude we use a variety of different channels to begin with-We have product feedback submissions that can be submitted on behalf of the customer by sales or customer success which we track in our PD operations via product board-We have internal channels dedicated to product pillars consisting of a Swarm of experts PD+Design+Eng that can triage a ...Read More
Amplitude Product Marketing Director • 1y
This really depends on a number of factors i.e.
-Ability to support beta customers
-Engineering capacity to scale
-Commercial limitations
These are just to name a few. At the end of the day, the more beta customers you have the better, since that results in more feedback, more early product-market fit and more validation. However, the limits on GTM being able to sustain are often a key factor
Amplitude Product Marketing Director • 1y
We have a pretty detailed NPI framework that breaks down the Product, Ops, GTM, Sales deliverables that are impacted across a tiered system of launches Tier 1 - New product that will represents significant customer and/or GTM-facing impact. This product enables us to access new markets or substantially impacts our company/product portfolio positioning. Product may be complex and requires an end-to-end GTM motion. Tier 2 - A large product or feature that is highly visible to customers and/or GTM. ...Read More
Amplitude Product Marketing Director • 1y
The types of metrics you would measure are quite subjective to the Go-To-Market strategy for your business.For example if your business goal is to drive distribution and new signups your would consider things like new activations, org retention, as well as weekly account usage and key moments On the other hand if your launch is tied to driving things like product led monetization or upsells, than you want to look at things like upsells, ACVs and time to complete trialsFinally if you are primaril ...Read More
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