Nikhil Gangaraju

The defacto tool we use for most audits are still spreadsheets ( google spreadsheets ) since they are soo versatile :) We do have a template that we can replicate across ...

Some brands that I currently look up to for inspiration around product marketing areSpotify: User year in reviewAirbnb: Launch announcementsOpenAI: Launch AnnouncementsAp...

Recently we launched a new vision for digital analytics called Amplitude Made Easy: https://amplitude.com/easyThis launch was an opportunity to showcase the future of the...

I dont know if there are "specific" trends that helped me, however I've always learned from good frameworks. I framework in particular that helped me is the jellyfish fra...

Read a lot of diverse literature and get really good at story telling :) it also helps to be passionate about the products that you sell. Messaging is ultimately more art...

A few things come to mindDeeper integration of AI into marketing processes - This is already happening today and will only accelerate for example here are my workflows as...

I think its fair to assume that initial product feedback may sometimes be mixed. so It is important to capture as much of it as early as possible. At Amplitude we use a v...

This really depends on a number of factors i.e.-Ability to support beta customers-Engineering capacity to scale-Commercial limitationsThese are just to name a few. At the...

We have a pretty detailed NPI framework that breaks down the Product, Ops, GTM, Sales deliverables that are impacted across a tiered system of launches Tier 1 - New produ...

The types of metrics you would measure are quite subjective to the Go-To-Market strategy for your business.For example if your business goal is to drive distribution and ...