AMA: Amplitude Product Marketing Director, Nikhil Gangaraju on Tier1 Product Launches

The defacto tool we use for most audits are still spreadsheets ( google spreadsheets ) since they are soo versatile :) We do have a template that we can replicate across ...

This really depends on a number of factors i.e.-Ability to support beta customers-Engineering capacity to scale-Commercial limitationsThese are just to name a few. At the...

I think its fair to assume that initial product feedback may sometimes be mixed. so It is important to capture as much of it as early as possible. At Amplitude we use a v...

Never underestimate the power of influencers and your broader community, both can have a massive reach into audiences that really care about your product. In our most rec...

We have a pretty detailed NPI framework that breaks down the Product, Ops, GTM, Sales deliverables that are impacted across a tiered system of launches Tier 1 - New produ...

If the goal is to continue the product lifecycle to new innovation and not sunset the product, then yes, we would absolutely consider a product launch late in the growth ...

Recently we launched a new vision for digital analytics called Amplitude Made Easy: https://amplitude.com/easyThis launch was an opportunity to showcase the future of the...

The types of metrics you would measure are quite subjective to the Go-To-Market strategy for your business.For example if your business goal is to drive distribution and ...

When looking at inputs and outputs for a product launch a great framework to use is the jellyfish framework as described here: https://www.linkedin.com/posts/marcusandrew...