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Sarah Khogyani Wolf

AMA: Anthropic Startup Marketing Lead, Sarah Khogyani Wolf on Stakeholder Management

April 30 @ 9:00AM PT
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đź‘‹ Sarah Khogyani Wolf
Hi all, I'm Sarah Khogyani Wolf, Startup Marketing Lead @ Anthropic

• 👋 Based in: Bay Area, CA
• 🧠 Top of mind: Helping startups move faster and grow
• 💬 Ask me about: Claude, building with AI, or anything startup GTM
• 🍦 Fun fact: I have a black belt in karate
In a product led-org how to get PMM a seat at the table/ a first class citizen
Sarah Khogyani Wolf
Sarah Khogyani Wolf•
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Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1h
The biggest thing is building a real partnership with your PM. Not just a weekly check-in, but a relationship where you're in the room when decisions happen. If you're ne...
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2 requests
What’s your playbook for building trust and credibility with new stakeholders in your first 90 days on a new product or segment?
Sarah Khogyani Wolf
Sarah Khogyani Wolf•
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Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1h
Honestly, just help. Look around for what needs doing, raise your hand, and get it done. Early on, you build trust by being the person who shows up and delivers. And the ...
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1 request
How do you handle competing stakeholder OKRs or incentives that misalign with the GTM strategy, and how do you reset them?
Sarah Khogyani Wolf
Sarah Khogyani Wolf•
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Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1h
Get everyone in the same place.. a room, a doc, a Slack channel, whatever works and have a direct, honest conversation about what you're actually trying to accomplish tog...
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1 request
How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?
Sarah Khogyani Wolf
Sarah Khogyani Wolf•
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Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1h
Sales is sitting on a goldmine of customer insight: the actual pains, the real objections, the words customers use, what's clicking and what's not. Your job is to uncover...
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1 request
What do you recommend doing when day to day workers seem highly motivated, but the leadership seems MIA on a high-level initiative?
As an example, there may be a high-level corporate directive, but high-level leadership seem to be dragging their feet and ownership seems misaligned.
1 request
When PMM spans multiple AI products, how do you stop each product team from fragmenting the narrative? What's your framework for keeping stakeholders aligned on one coherent story when 4+ teams have competing launch priorities?
Sarah Khogyani Wolf
Sarah Khogyani Wolf•
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Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1h
Honestly, there's no single framework because every situation is different. If there's a natural way to bundle launches into a bigger story, I'll always take it. But if i...
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1 request