AMA: Anthropic Startup Marketing Lead, Sarah Khogyani Wolf on Stakeholder Management

April 30 @ 9:00AM PT

View AMA Answers

Ask me anything

AMA Page

👋 Sarah Khogyani Wolf

Hi all, I'm Sarah Khogyani Wolf, Startup Marketing Lead @ Anthropic

• 👋 Based in: Bay Area, CA
• 🧠 Top of mind: Helping startups move faster and grow
• 💬 Ask me about: Claude, building with AI, or anything startup GTM
• 🍦 Fun fact: I have a black belt in karate

In a product led-org how to get PMM a seat at the table/ a first class citizen

Sarah Khogyani Wolf•

Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1mo

The biggest thing is building a real partnership with your PM. Not just a weekly check-in, but a relationship where you're in the room when decisions happen. If you're ne...

1090 Views

2 requests

What’s your playbook for building trust and credibility with new stakeholders in your first 90 days on a new product or segment?

Sarah Khogyani Wolf•

Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1mo

Honestly, just help. Look around for what needs doing, raise your hand, and get it done. Early on, you build trust by being the person who shows up and delivers. And the ...

457 Views

1 request

How do you handle competing stakeholder OKRs or incentives that misalign with the GTM strategy, and how do you reset them?

Sarah Khogyani Wolf•

Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1mo

Get everyone in the same place.. a room, a doc, a Slack channel, whatever works and have a direct, honest conversation about what you're actually trying to accomplish tog...

442 Views

1 request

How do you partner with Sales leadership to land new messaging, drive adoption, and close the feedback loop from the field?

Sarah Khogyani Wolf•

Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1mo

Sales is sitting on a goldmine of customer insight: the actual pains, the real objections, the words customers use, what's clicking and what's not. Your job is to uncover...

420 Views

1 request

When PMM spans multiple AI products, how do you stop each product team from fragmenting the narrative? What's your framework for keeping stakeholders aligned on one coherent story when 4+ teams have competing launch priorities?

Sarah Khogyani Wolf•

Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1mo

Honestly, there's no single framework because every situation is different. If there's a natural way to bundle launches into a bigger story, I'll always take it. But if i...

421 Views

1 request