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Kaitlyn Barnard

AMA: Apollo GraphQL Principal Product Marketing Manager, Kaitlyn Barnard on Market Research

May 20 @ 10:00AM PT
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We will email you Kaitlyn's answers to these questions after the event in case you can't make it.
What's the best way to validate the information you uncover in your research?
How do you approach feature positioning for non-remarkable features?
What are the best strategies for conducting market research with limited resources?
How do you do customer interview when you don't have a customer base
What will you do if you join a new company as a PMM and they say “do the market research” and get insights to influence business goals and roadmap. Which steps will you take? Concrete moves
When you're starting in a new role, what should your top priorities for market research be?
When you are the first and only one PMM in the company, how can you get started with market research and get results?
How does market research look like for start-ups vs scale-ups? Do you have any frameworks?
How have you secured leadership buy-in to invest in market research to inform ambiguous strategic decisions, rather than going with opinions?
At startups I’ve worked for, leaders have resisted investing in research to validate pre-existing opinions or hunches on strategic direction, because they’ve felt there isn’t time to gather data or that we’ll just land in the same place
What frameworks do you use to consolidate and share research findings across teams?
How do you measure positioning and messaging success?
Can you use AI to make the market research process more efficient and faster?
What are the best sources for market research when your org/company doesn't have a research team?