👋 Kaitlyn Barnard
Hi all, I'm Kaitlyn Barnard, Principal Product Marketing Manager @ Apollo GraphQL
• 👋 Based in: Reno, NV
• 🧠 Top of mind: How AI is reshaping the developer buyer journey and what that means for how PMMs approach research
• 💬 Ask me about: Market research for developer-focused products, translating technical audience insights into messaging that actually lands, and building research programs that connect to pipeline
• 🍦 Fun fact: I have two young kids so I thrive in chaos. AMA about monster trucks!
• 👋 Based in: Reno, NV
• 🧠 Top of mind: How AI is reshaping the developer buyer journey and what that means for how PMMs approach research
• 💬 Ask me about: Market research for developer-focused products, translating technical audience insights into messaging that actually lands, and building research programs that connect to pipeline
• 🍦 Fun fact: I have two young kids so I thrive in chaos. AMA about monster trucks!
Content
Apollo GraphQL Principal Product Marketing Manager • 13h
The most effective approach is framing research as a revenue opportunity, not a nice-to-have. Leadership moves faster when they can see a direct connection between what y...
15 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
If you want to go deeper on the tactical side of using AI for research, here is how I actually use it day to day:Choose the right tool for the job: I use Claude and ChatG...
12 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
Yes! But with a couple of important caveats.AI is great at quickly aggregating and drawing insights from a large amount of data. Here are some of my favorite use cases:Co...
11 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
There's 2 ways I like to validate if the information I've uncovered resonates: Talk to real people from your target audience. Whether that's a prospective user, a curre...
11 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
Not everything needs to make a huge splash. This is where having a tiered launch system helps manage expectations. Some features aren't going to get the same amount of ey...
10 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
I'm going to cover some basic ways I look at this because this is what most companies will have in place to be able to track:Views / traffic: Is it getting eyeballs? If s...
8 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
Across my last few roles focused on API infrastructure products, one of the most impactful research findings has been around developer behavior and how much it has shifte...
8 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
Not having customers doesn't mean not having access to your target persona. You just have to be more creative about where you find them:Tap your network: First and second...
7 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
Being the first PMM is a huge opportunity, but it can feel overwhelming when there's no existing foundation. The most important thing is to not try to build everything at...
6 Views
Apollo GraphQL Principal Product Marketing Manager • 13h
This is different at every company I've been at! At startups, it's typically up to you and a bit more scrappy. Trying to get as much information as you can with very mini...
6 Views
Credentials & Highlights
Principal Product Marketing Manager at Apollo GraphQL
Product Marketing AMA Contributor
Knows About AI and Product Marketing, Product Marketing KPI's, Product Marketing / Demand Gen Ali...more