AMA: Apollo.io Former Head of Product Marketing, Susan Chaika on Stakeholder Management
April 14 @ 11:00AM PT
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đź‘‹ Susan Chaika
Hi all, I'm Susan Chaika, most recently the Head of Product Marketing @ Apollo.io (rev-tech) and former PMM at companies such as Zendesk (customer support), LiveRamp (ad-tech), and Nielsen (martech)
• 👋 Based in: SF Bay Area
• 🧠Top of mind: AI in PMM
• 💬 Ask me about: international product marketing, PMM leadership, anything cross-functional
• 🍦 Fun fact: When I was building out my first PMM team, PMM wasn't really a "thing" yet, so I started my PMM people leadership journey teaching PMM to ex-account managers and customer success folks
• 👋 Based in: SF Bay Area
• 🧠Top of mind: AI in PMM
• 💬 Ask me about: international product marketing, PMM leadership, anything cross-functional
• 🍦 Fun fact: When I was building out my first PMM team, PMM wasn't really a "thing" yet, so I started my PMM people leadership journey teaching PMM to ex-account managers and customer success folks
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Difficult stakeholders are usually a symptom of misaligned goals or missing context, not personality issues*. I focus on trying to understand their motivations and identi...
417 Views
3 requests
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Here’s the thing - competing goals/OKRs/incentives across teams is a structural problem that PMM will rarely be able to solve alone. The best you can do is to make the tr...
10526 Views
1 request
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Just as no plan survives contact with the enemy, no messaging survives contact with Sales - nor should it. Messaging shouldn’t be developed in an ivory tower; if you’re a...
388 Views
1 request
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
I’m assuming this question is focused on what happens AFTER the new pricing or packaging is already decided on, and now you need to roll it out to customers. P&P chan...
361 Views
1 request
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Short answer - just do it. Long answer - having customer and market evidence is gold because it takes you out of the realm of opinions and into the closest thing you can ...
408 Views
1 request
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Yes, product releases are happening more quickly because of AI, and that’s essentially pushed customer-facing teams into an always-on launch motion. But let’s not forget ...
700 Views
1 request
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
There are so many ways to go about this. Here are the principles and strategies that I find myself falling back on time and time again:Identify shared goals: Start off by...
367 Views
1 request