👋 Susan Chaika
Hi all, I'm Susan Chaika, most recently the Head of Product Marketing @ Apollo.io (rev-tech) and former PMM at companies such as Zendesk (customer support), LiveRamp (ad-tech), and Nielsen (martech)
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: AI in PMM
• 💬 Ask me about: international product marketing, PMM leadership, anything cross-functional
• 🍦 Fun fact: When I was building out my first PMM team, PMM wasn't really a "thing" yet, so I started my PMM people leadership journey teaching PMM to ex-account managers and customer success folks
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: AI in PMM
• 💬 Ask me about: international product marketing, PMM leadership, anything cross-functional
• 🍦 Fun fact: When I was building out my first PMM team, PMM wasn't really a "thing" yet, so I started my PMM people leadership journey teaching PMM to ex-account managers and customer success folks
Content
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Here’s the thing - competing goals/OKRs/incentives across teams is a structural problem that PMM will rarely be able to solve alone. The best you can do is to make the tr...
10525 Views
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Yes, product releases are happening more quickly because of AI, and that’s essentially pushed customer-facing teams into an always-on launch motion. But let’s not forget ...
700 Views
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Difficult stakeholders are usually a symptom of misaligned goals or missing context, not personality issues*. I focus on trying to understand their motivations and identi...
417 Views
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Short answer - just do it. Long answer - having customer and market evidence is gold because it takes you out of the realm of opinions and into the closest thing you can ...
408 Views
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
Just as no plan survives contact with the enemy, no messaging survives contact with Sales - nor should it. Messaging shouldn’t be developed in an ivory tower; if you’re a...
388 Views
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
There are so many ways to go about this. Here are the principles and strategies that I find myself falling back on time and time again:Identify shared goals: Start off by...
367 Views
Apollo.io Head of Product Marketing | Formerly Apollo.io, Zendesk, LiveRamp, Nielsen • 1mo
I’m assuming this question is focused on what happens AFTER the new pricing or packaging is already decided on, and now you need to roll it out to customers. P&P chan...
361 Views
Credentials & Highlights
Head of Product Marketing
Formerly Apollo.io, Zendesk, LiveRamp, Nielsen
Product Marketing AMA Contributor
Lives In SF Bay Area, California
Knows About Building a Product Marketing Team, Establishing Product Marketing, Platform and Solut...more
Work At Apollo.io
Lead Product Marketing Manager
View job