👋 Susan Chaika
Hi all, I'm Susan Chaika, most recently the Head of Product Marketing @ Apollo.io (rev-tech) and former PMM at companies such as Zendesk (customer support), LiveRamp (ad-tech), and Nielsen (martech)
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: AI in PMM
• 💬 Ask me about: international product marketing, anything cross-functional
• 🍦 Fun fact: When I was building out my first PMM team, PMM wasn't really a "thing" yet, so I started my PMM people leadership journey teaching PMM to ex-account managers and customer success folks
• 👋 Based in: SF Bay Area
• 🧠 Top of mind: AI in PMM
• 💬 Ask me about: international product marketing, anything cross-functional
• 🍦 Fun fact: When I was building out my first PMM team, PMM wasn't really a "thing" yet, so I started my PMM people leadership journey teaching PMM to ex-account managers and customer success folks
Content
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
Here’s the thing - competing goals/OKRs/incentives across teams is a structural problem that PMM will rarely be able to solve alone. The best you can do is to make the tr...
8409 Views
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
Yes, product releases are happening more quickly because of AI, and that’s essentially pushed customer-facing teams into an always-on launch motion. But let’s not forget ...
582 Views
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
Difficult stakeholders are usually a symptom of misaligned goals or missing context, not personality issues*. I focus on trying to understand their motivations and identi...
404 Views
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
Short answer - just do it. Long answer - having customer and market evidence is gold because it takes you out of the realm of opinions and into the closest thing you can ...
398 Views
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
Just as no plan survives contact with the enemy, no messaging survives contact with Sales - nor should it. Messaging shouldn’t be developed in an ivory tower; if you’re a...
380 Views
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
There are so many ways to go about this. Here are the principles and strategies that I find myself falling back on time and time again:Identify shared goals: Start off by...
359 Views
Apollo.io fmr Head of Product Marketing | Formerly Zendesk, LiveRamp, Nielsen • Apr 14
I’m assuming this question is focused on what happens AFTER the new pricing or packaging is already decided on, and now you need to roll it out to customers. P&P chan...
353 Views
Credentials & Highlights
fmr Head of Product Marketing at Apollo.io
Formerly Zendesk, LiveRamp, Nielsen
Product Marketing AMA Contributor
Lives In SF Bay Area, California
Knows About Building a Product Marketing Team, Establishing Product Marketing, Platform and Solut...more