AMA: Asana Director of Product Marketing, Erica Conti on Product Marketing Skills
December 2 @ 9:00AM PT
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👋 Erica Conti
👋 Hello everyone! I'm Erica, and I'm located in the Bay Area!
💼 I am currently a Director at Asana, focused on our core product. I was previously at Intuit and PepsiCo.
👀 I am focused on developing a new strategy to drive growth with one of our key personas, and reimagining product enablement / training for our Revenue teams.
🤝 I'm a former market researcher and product manager, so I love doing customer research and influencing product strategy! Plus, all things product launch processes!
🍦 I lived in Chicago a few years ago, and am obsessed with Jeni's salted peanut butter and chocolate!
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I agree that it seems like there are significant developments in AI nearly every day! To stay up to speed, I do the following - Follow AI thought leaders on LinkedIn (...
1662 Views
1 request
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
To make the prioritization conversation easier, I think a few things need to be in place - A relationship with the stakeholder: I like to have regular 1:1s with my key ...
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Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I've leveraged a variety of communities and resources to grow as a PMM - Product Marketing Alliance (PMA): The PMA has a whole host of async resources that cover founda...
1301 Views
2 requests
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I believe that learning about PMM starts with a good dose of curiosity about how people learn about, think about, and ultimately make a decision about a product! My own p...
1365 Views
4 requests
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I like to consider myself an experimentation-oriented PMM, so I can definitely face pushback when executing on a new idea! I've found the following helps to bring leaders...
1379 Views
3 requests
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
To me, executive presence boils down to being a strategic thought partner for your leadership stakeholders. This means viewing yourself as their collaborators and helping...
1049 Views
1 request
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 5mo
I've found these three skills to be most important for PMMs to develop - Customer obsession: PMMs are the stewards of the customer within the Marketing organization. Be...
1104 Views
2 requests