AMA: Asana Head of Global Product Marketing, Eric Bensley on Sales Kickoff
August 1 @ 9:00AM PST
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Asana Head of Global Product Marketing, Eric Bensley on Sales Kickoff
We will email you Eric's answers
to these questions after the event in case you can't make it.
Questions must be topic related and not promotional. (250 character limit)
Top Questions
What steps do you take to make sure the Sales team actually uses the enablement materials you create? Especially for organizations where the Product Marketing role is new, and they take everything just as "a suggestion"
How do we ensure that our product messaging resonates with the overarching company strategy and sales goals?
How can we ensure the sales team fully understands and can articulate our value proposition?
What tools and resources can be provided to the sales team to aid in their selling efforts?
How can we better articulate our unique value proposition compared to key competitors?
How can we track the impact of the sales kickoff on actual sales performance and deal closures?
How can we better collaborate with the product development and customer success teams to provide a comprehensive view to the sales team?
How can we ensure that the sales team feels motivated and inspired by the product updates?
What follow-up activities or resources should be provided to reinforce the kickoff content throughout the year?
How can we use sales performance data to identify gaps in knowledge or areas where the sales team needs additional support?
What mechanisms could be put in place to continuously gather feedback from the sales team on the effectiveness of product messaging?
What potential market changes or disruptions should one be prepared for, and how can we train the sales team to respond effectively?
How to develop and present different sales scenarios or use cases to help the sales team visualize the application of our products in various contexts?
How to communicate long-term product vision and roadmap in a way that excites and motivates the sales team?
What behavioral changes need to be encouraged within the sales team to improve their product knowledge and sales techniques?
How to prepare the sales team to handle any negative feedback or issues that may arise post-launch?
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