AMA: Asana Head of Technical Product Marketing, Angela Zhang on AI and Product Marketing

I think AI sometimes feels like cheating because it is a shortcut. The real question I ask myself is: am I skipping the right things or the wrong things? I like to think of AI as a teammate that’s infinitely patient and always available. But even with the best teammates, I don’t want to outsource my own thinking. If I ever feel like I’m leaning too much on AI, that’s usually a signal for me to step back and reevaluate how I’m spending my time. As a PMM, there’s so much valuable (and honestly, en ...Read More

Here are a few of my favorites: Asana: I’ll admit I’m biased since I work here, but it’s the AI I rely on most. PMMs juggle a lot of requests and moving parts, and Asana AI keeps me focused on what matters. Every morning I log into my homage and it flags critical updates, lets me ask questions like “what’s the latest status on this project?”, and gives contextual answers because all our work is already in Asana. Over the past year I’ve started using our AI-powered workflows, from checking intake ...Read More

One of the biggest challenges with ABM is cutting through the noise. There’s so much public data out there, and AI is great at sifting all that info to get to the useful stuff. Identify accounts: At the top of the funnel, AI can help identify target accounts and key buyers by finding decision makers by title and even flagging org changes, like if a company just hired a new Head of Engineering or brought on a CMO. Combine that with signals like funding rounds or new job postings, and you start to ...Read More