AMA: AssemblyAI Head Of Product Marketing, JD Prater on Market Research

Absolutely—market research should live in a single, neutral repository that both PM and PMM treat as their “source of truth.” Whether you stand it up in Airtable, a sprea...

I treat research like a layered funnel—first-party is at the core, second-party for calibration, third-party for context—and let AI widen that throat so the best insights...

I lean on market research for every launch, but I never assume we have to start from scratch. First stop is the shared intel repository—usage logs, win-loss notes, usabil...

I apply a very Occam’s-razor rule to market research ops: use the simplest system that still makes the insights searchable, up-to-date, and easy to broadcast. Here's the ...

If I could hand every new PMM one qualitative super-power, it’d be the think-aloud usability walkthrough. Invite a real user, give them a single everyday task (“spin up a...

The lack of sticker prices and public roadmaps in enterprise software turns “competitive research” into a bit of a scavenger hunt—but you don’t have to don a trench coat....

When a launch date is barreling toward us, I don’t skip research—I compress it. First, I map every open question (messaging resonance, pricing, must-have features, likely...