AMA: Atlassian Head of Core Product Marketing & GTM, ITSM Solutions, Daniel Kuperman on Stakeholder Management
May 29 @ 10:00AM PT
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👋 Daniel Kuperman
Hi all, my name is Daniel Kuperman. 👋
💼 Job: Head of Product Marketing at Jellyfish, ex-Atlassian, Snowflake, Mindtickle.
📍 Location: Mountain View, CA
🍦 Favorite ice cream flavor: Rocky Road
How can we connect with stakeholders related to product marketing strategy as a new comer?
Since I am a new colleague, how can I build a relationship with internal stakeholders?
Jellyfish VP of Product Marketing • 10mo
If you just started at a new company, there are a few simple things you can do:Ask your marketing or product marketing co-workers for the names of key stakeholders in sal...
1901 Views
2 requests
Jellyfish VP of Product Marketing • 10mo
This question is a bit generic, so it kinda depends on what you are getting feedback for. You have to understand the overall scope and how many data points you need to in...
1906 Views
2 requests
Jellyfish VP of Product Marketing • 10mo
This is one of the hardest things about PMM. You are responsible for certain outcomes, but the execution requires coordination with teams outside your own. The secret to ...
2580 Views
2 requests
Jellyfish VP of Product Marketing • 10mo
In my experience, you have to be very direct in setting timelines (with specificity in terms of exact day of the week) and also open to understanding constraints that mig...
1728 Views
3 requests
Jellyfish VP of Product Marketing • 10mo
Sales will always sell what they want to sell, i.e. what brings them a bigger deal faster. The trick is to educate sales on how the product (or a new product feature) wil...
2192 Views
2 requests
Jellyfish VP of Product Marketing • 10mo
As a product marketer, you will have several stakeholders to work with. Their importance will vary depending on your goals (i.e., how you are being measured) and initiati...
1801 Views
2 requests
Jellyfish VP of Product Marketing • 10mo
Building influence across remote teams is a common challenge in the post-pandemic world. Even with RTO (return to office) mandates, larger companies will have people who ...
2101 Views
2 requests