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Lara McCaskill

AMA: Atlassian Head of Portfolio PMM, Lara McCaskill on AI and Product Marketing

July 1 @ 10:00AM PT

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We will email you Lara's answers to these questions after the event in case you can't make it.

  1. How are you adapting your product release and collateral strategy as products evolve more rapidly with AI?

  2. How do you build synthetic personas with AI to test messaging?

  3. How do you predict AI to change the nature of PMM work over the next 12-24 months?

  4. How do you see the role of a junior PMM evolving as AI tools become more capable?

  5. What Product Marketing workflows can benefit from AI?

  6. Tips for AI for content creation - for Sales Enablement and Presentations

  7. How have you successfully influenced and onboarded PMMs or cross functional partners to leverage AI workflows

  8. What has been your team's biggest learning from failure in applying AI to Product Marketing?

  9. What are your tips for developing messaging that stands out while using AI