Lara McCaskill

Lara McCaskill

Senior Product Marketing Manager, HomeLight
Previously at Stitch Fix, Amazon, Pandora

Content

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Lara McCaskill
Senior Product Marketing Manager at HomeLight
Lara McCaskill
Senior Product Marketing Manager
This all comes down to how is the rest of the business organized. If you're organizing in a way that's incongrous to everyone else in the org, you will not be setup for success. With smaller nimble teams it's likely just based on bandwith and who has room to take things on. With larger teams, or ...more
Lara McCaskill
Senior Product Marketing Manager
Three words come top of mind for this one: Sales, Enablement and Ops. In a B2B company, you often have 2 (or even more) customers: Sales and Buyers. Sales can be a wealth of information and they are typically highly motivated ($$$$) to get their problems solved and are never short of providing in...more
Credentials & Highlights
Senior Product Marketing Manager at HomeLight
Lives In San Francisco, California