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Lara McCaskill

Senior Product Marketing Manager, HomeLight
Lara McCaskill
Senior Product Marketing Manager, HomeLight
Previously at Stitch Fix, Amazon, Pandora

Podcast: Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix

Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
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Added January 16, 2020

Sharebird Answers: Lara McCaskill, Senior Product Marketing Manager, HomeLight

Sharebird Answers:

Senior Product Marketing Manager
HomeLight
Senior Product Marketing Manager at HomeLight
This all comes down to how is the rest of the business organized. If you're organizing in a way that's incongrous to everyone else in the org, you will not be setup for success. With smaller nimble teams it's likely just based on bandwith and who has room to take things on. With larger teams, or ...more
Senior Product Marketing Manager at HomeLight
Three words come top of mind for this one: Sales, Enablement and Ops. In a B2B company, you often have 2 (or even more) customers: Sales and Buyers. Sales can be a wealth of information and they are typically highly motivated ($$$$) to get their problems solved and are never short of providing in...more