Lara McCaskill

The most common pitfalls that can derail product launches are usually something like: Not planning for the unplanned Not having clear alignment around launch goals - acro...

The most important thing with shifting launches and leadership whiplash is to assess impact. I typically run through a series of questions to better understand the contex...

Three words come top of mind for this one: Sales, Enablement and Ops. In a B2B company, you often have 2 (or even more) customers: Sales and Buyers. Sales can be a wealth...

Having product launches follow a set process is hugely beneficial for any team, especially a rapidly scaling one that is likely launching often. I like to start with what...

Having a post launch plan is just as important as any other elements of your launch plan. Here's how I usually navigate the post launch activity at a high level: Retrospe...

This all comes down to how is the rest of the business organized. If you're organizing in a way that's incongrous to everyone else in the org, you will not be setup for s...

The biggest differences in SaaS pricing and consumer software pricing can be grouped into 3 key buckets: DiscountingSaaS discounts based on volume - e.g. price per user t...

The biggest opportunity to partner across marketing for a successful product launch comes down to understanding your partners' priorities. With any launch, you'll likely ...

The best way to assess the priorities of core PMM responsibilities against larger go-to-market launch efforts is to understand the business objectives and how these activ...

A successful product launch should be measured across 3 key dimensions: 1) success criteria 2) measurable outcomes that PMM can influence and 3) shared understanding of b...